I complimented my daughter's teacher on a pair of pants she was wearing. She, of course, said “thanks,” but then went on to do something most people tend to do - she told me where she bought them as well as the incredible deal she got them for. That afternoon, I went online and bought two pairs.
This type of exchange, known as word-of-mouth marketing, is more impactful than the most brilliant ad campaign and comes at a cost of zero dollars. Does it sound too good to be true? That’s because it is. The downside to word-of-mouth is that it is wholly organic. These exchanges can’t be bought, they just happen.
On the bright side, for marketers looking to replicate the impact of word-of-mouth, there are 3 strategies that come pretty close. Influencer and affiliate marketing as well as customer reviews hold the power to sway shoppers in their purchasing decisions. The best part? Marketers wielding one or all of these 3 methods retain control over the way in which these strategies are implemented.
In this infographic, learn more about influencer marketing and affiliate marketing, as well as utilizing customer reviews to mimic the impact of word-of-mouth exchanges and ultimately boost sales for your brand.
Influencer Marketing is when brands pay celebrities or creators with a strong social media following for product placements or endorsements. Although a paid celebrity may not be the same as a friend or acquaintance raving about a product they love, 92% of marketers believe this form of marketing is an effective way to boost sales.
If you’re looking to jump on the influencer bandwagon here are a few tips to get started:
Affiliate marketing is when an affiliate or partner of your business earns commissions based on sign-ups or sales they are able to generate for your business. If you’re looking for an impactful way to attract new customers, this is it. 43% of marketers say affiliate marketing helps them close new sales.
Looking to start an affiliate marketing program? Here are a few quick tips:
Customer reviews are collected when customers rate and evaluate their experience using or interacting with your company’s products or services. In this digital age, customer reviews are essential in staying ahead of the competition since 77% of consumers see customer reviews as the deciding factor in their product purchasing decisions.
If you’re new to collecting customer reviews, here are a few quick tips:
Implementing influencer or affiliate marketing and collecting online reviews is easier to dive into than you think. For influencer marketing, check out captiv8 to discover and research the micro influencers who are already following you. To start your affiliate marketing program, give PartnerStack a try. To start collecting online reviews, build a page and display reviews using ShortStack’s Testimonial template.