New Blog Post Template/Instructions

Learn the essential elements for creating a perfect blog post. Discover tips for optimizing images, using blocks, and improving SEO.

Jane Vance

May 28, 2028

This content provides guidelines for creating blog posts, including image specifications, category usage, and SEO requirements.

Each blog post should include:

All images should be 955 pixels wide (or smaller). JPEG or PNG.
Images should have reference text and a button CTA (when referencing campaigns)
Use existing categories
Add tags of your choice
Yoast SEO - post should be green (yellow minimum).
Featured and share images will be done by Jess
Captions will be added to the image itself
When referencing campaigns (or images that require buttons also), please use the Image Button Block
For pull quotes, tips, hints or notes, please use the Pull Quote Block
Use the Color Callout Block for sections you want to draw attention to
For two images, please use the Side by Side Block
Primary Button block for main CTAs
Secondary Button Block for less important buttons

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