The 49 Best Hashtags for the Travel and Tourism Industry

This content discusses how millennials prioritize experiences over material possessions and the importance of social media presence for travel businesses.

By Jessica Miller-McNatt ・2 min read
Best Practices
Social Media

Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines. Instead, you’ll find plane tickets and photographs of travels abroad.If there’s one thing millennials love as much as travel, it’s social media. After all, if they can’t post that epic selfie with Machu Picchu as the backdrop, did it ever really happen? From this, we can assess that Instagram is either fueling the travel boom, or the travel boom is fueling the use of Instagram. As such, travel and tourism businesses need a strong social media presence to stand out. Using hashtags in conjunction with social media marketing is a great way to help your business get found, as well as make a lasting impression. Using branded hashtags is a powerful marketing strategy that really works. Use these popular hashtags in your social media marketing and keep reading for a clever branded hashtag promotion idea to boost engagement with your brand.

Travel Hashtags

  1. #travel
  2. #travels
  3. #traveltuesday
  4. #travelblog
  5. #travelblogger
  6. #familyvacation
  7. #destinationwedding
  8. #honeymoon
  9. #grouptravel
  10. #allInclusive
  11. #cruising
  12. #love
  13. #home
  14. #adventure
  15. #vacation
  16. #holiday
  17. #traveling
  18. #airlines
  19. #traveler
  20. #city
  21. #europe
  22. #photooftheday
  23. #wanderer
  24. #memories
  25. #friends
  26. #live
  27. #roadtrip
  28. #tourist
  29. #tourism
  30. #trip
  31. #traveltips
  32. #explore
  33. #wander
  34. #travelbug
  35. #photography
  36. #adventure
  37. #hiking
  38. #culture
  39. #sunset
  40. #beach
  41. #luxury
  42. #hotels
  43. #life
  44. #fun
  45. #travelusa
  46. #eurotrip
  47. #travelphoto
  48. #wanderlust
  49. #traveldiaries

Create a branded hashtag and encourage followers

Did you know that Instagram allows you to follow a hashtag? Create a branded hashtag that is unique to your business and entice followers by continually offering giveaways and promotions in posts using that hashtag.Much like telling your audience “Follow us on Facebook for exclusive offers,” you can do the same thing with a specific hashtag. And, offering regular giveaways and promotions will keep the audience captive - a great conduit for additional marketing.For example, in this giveaway, do you see how they’ve used #contestalert in their post? If you opt in to follow #contestalert, you’ll see any posts using that hashtag in your feed. Pretty cool, right?, if you set up a branded hashtag - for the sake of this contest example, we’ll use #vresortscontestalert - and asked your audience to follow it, they will see all the posts using that hashtag. Think of the potential! Offering regular contests with your branded hashtag will entice more followers, plus, when anyone uses that hashtag, followers will see those posts as well.Now that you’ve got some tools to help increase your reach and following, there are a few logistics to consider. Selecting a winner truly at random poses a problem, especially if you have hundreds or thousands of entries. How do you do it? You can import comments as entries into contest software like ShortStack where you can use a random entry selector to pick your winner(s). With ShortStack, you’ll also be able to store the entries for future marketing.Read more about using comments as entries from both Instagram and Facebook.As a bonus, use these popular hashtags in conjunction with your branded hashtags to boost your giveaway or promotion’s discoverability.Best Hashtags for Contests and Promotions

  1. #contest
  2. #[yourbrand]contest
  3. #contests
  4. #contestalert
  5. #contestentry
  6. #sweepstakes
  7. #[yourbrand]sweepstakes
  8. #giveaway
  9. #[yourbrandgiveaway]
  10. #giveaways
  11. #winitwednesday
  12. #competition
  13. #win
  14. #[yourbrand]win

Want more hashtags, more promotion ideas and more ways to increase engagement and sales? Check out the articles in our Best Hashtag series.

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About the author

By Jessica Miller-McNatt ・2 min read

Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.

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