As a media broadcaster, you’re already a master of communications. With an attentive audience at your fingertips, it may seem like putting effort into your social media presence is a waste of time. But I assure you, social media is a necessary component of your marketing strategy because it offers benefits that broadcasting does not. [icons size=''...
Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines....
If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...
For businesses in the music industry, musicians, events-related organizations, or anyone looking to build hype around something about to kick off, it’s important to amplify your post’s visibility with all of the tools at your disposal. Using popular hashtags can help you reach more people, and for an album release, or boost in ticket sales, choosing the...
Health and wellness is now a $4.2 Trillion dollar industry, having experienced almost 13% of its growth in the last two years. Suffice it to say, it’s booming. And a 30 second scroll through your Instagram feed may lend a theory as to why. Think back to circa 1990. You’re sitting on the couch watching the TV....
Do a quick scroll through your Instagram feed. If you’re anything like me, it’s literally back-to-back posts featuring food and cocktails. But when someone asks me, “Where would you like to eat?” even after scrolling past dozens of food finds, my mind is completely void of ideas. How can this be? The problem is this: Instagram is so...
Does this list describe you? You’re a marketer. You know what hashtags are and how to use them. You don’t want to spend your days figuring out the best hashtags to use. Then keep reading. Using hashtags to help you promote your posts and draw attention to your business is a no-brainer for most marketers. And you’re most...
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