2015 Reference Guide for Facebook Image and Ad Dimensions [Infographic]

Facebook Organic Reach

2015 Reference Guide for Facebook Image and Ad Dimensions [Infographic]

As anyone who markets on Facebook knows, you have to stay on top of the social network’s frequent updates and changes if you want your brand to be noticed.  One relatively simple thing you can do to make your Page stand out, is design ads and images to align with Facebook’s latest specs.

Today’s infographic, from Jon Loomer, will help make it easier.

It’s not the first time Jon has broken down image and ad spec sizes and we were excited to see this popular resource updated for 2015.  It even includes dimensions for mobile, which is important since 1.25 billion of Facebooks 1.44 billion daily users are on mobile.

Here are the dimensions you’ll find in this infographic:

• Cover photo and profile photo dimensions

• Clicks to website including links/website conversions and multiple products

• Page post engagement including photos, video/video views and text

• Page Like Ads

• App Install Ads

• App Engagement Ads

• Local Awareness Ads

• Event Promotions

• Offers

To learn the specific dimensions for these popular Facebook items, read on!




Dana Kilroy

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.