2015 Reference Guide for Facebook Image and Ad Dimensions [Infographic]

Facebook Organic Reach

2015 Reference Guide for Facebook Image and Ad Dimensions [Infographic]

As anyone who markets on Facebook knows, you have to stay on top of the social network’s frequent updates and changes if you want your brand to be noticed.  One relatively simple thing you can do to make your Page stand out, is design ads and images to align with Facebook’s latest specs.

Today’s infographic, from Jon Loomerwill help make it easier.

It’s not the first time Jon has broken down image and ad spec sizes and we were excited to see this popular resource updated for 2015.  It even includes dimensions for mobile, which is important since 1.25 billion of Facebooks 1.44 billion daily users are on mobile.

Here are the dimensions you’ll find in this infographic:

• Cover photo and profile photo dimensions

• Clicks to website including links/website conversions and multiple products

• Page post engagement including photos, video/video views and text

• Page Like Ads

• App Install Ads

• App Engagement Ads

• Local Awareness Ads

• Event Promotions

• Offers

To learn the specific dimensions for these popular Facebook items, read on!




Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.