Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
"I hope the blog post I published doesn't get shared a lot," said no one, ever. That's just silly. We all want what we write to get spread wide and far, and if possible, go viral. While it's tough to know if a piece of content will hit viral status before you share it, there are a handful of things you can do to help your content's chances of success. In fact, according to new research, posts that go viral tend to contain a few critical elements that encourage people to share.Intrigued? I was when I learned this in a recent post from Brian Dean, the founder of the esteemed SEO blog, Backlinko. To explain the handful of elements a blog post needs to go viral, Brian created today's featured infographic. Such elements include a descriptive (but short) URL, "scannable" text and SEO tag copy. To discover the full list of 21 simple ways to boost your content's viral potential, take a look at Brian's data-driven guide below.
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