Campaign Examples: Halloween Contest Ideas

Discover three last-minute Halloween campaign ideas to incorporate into your seasonal marketing strategy, including contests and quizzes.

By Jane Vance ・3 min read
Campaign & Contest Ideas

There’s still time to build and launch Halloween contests and promotions! Check out these three last-minute Campaign ideas that will help your business work the spookiest night of the year into katieyour seasonal marketing strategy. While you’re at it, don’t forget to check out our Holiday Marketing Playbook for tips and resources to help you make the most of all the holidays that are coming up fast.

PetSmart’s Wicked Cute Halloween Hashtag Contest

We all love our pets! PetSmart knows this, so they used ShortStack’s hashtag feature to host their “Wicked Cute Halloween” contest. Pet owners are invited to submit their entries via Twitter, Instagram, or a form on the Campaign with the #wickedcute hashtag, as well as a second hashtag to enter one of three costume categories - #movie, #spooky, and #cute. Using various categories in a contest allows people to choose the option that best fits their (or their pet’s) personality.BONUS - Once they’re submitted, entries are displayed in a gallery, instead of allowing people to vote right away. This is a good way to show entries before you commence the voting round, or simply a way to show off the entries (even if you plan on using a panel of judges or a random entry selector to choose a winner).

The Supreme Source Halloween Dog Costume Quiz

Not looking to run a contest? That’s okay -- there are plenty of other options. Take a look at what Supreme Source did with their fun quiz! Supreme Source’s quiz helps doggie parents choose a Halloween costume for their pups. Once the costume suggestion is revealed, the Campaign allows users to share their results on Facebook with their friends and gives users a link to some fun DIY dog costumes.

Confession - I’ve been passing this Campaign around to my coworkers to help them choose costumes for all eight of our office dogs!

Simmons Beautyrest Halloween Costume Photo Contest

Give people the chance to show off their Halloween costumes with a photo contest! Simmons Beautyrest gave the “Halloween Costume Photo Contest" idea a new spin by requiring entrants to submit group costumes. What’s even better? The prize is not only awarded to the person who submitted the photo, but also to the rest of the people who were part of group photo! What a great way to encourage participation. TIP - This contest allows entries through November 7th. Why not October 31, you ask? Because most people won’t dress up until Halloween! This gives people a bit more time to submit their photos.

We love to see what our users are building with ShortStack so please let us know if you'd like us to feature your campaigns here on our blog or in our bi-weekly Campaign Showcase email.

About the author

By Jane Vance ・3 min read

Jane has over a decade of martech experience, with an emphasis in content marketing, UX, and customer success. Her combined skillset and years of hands-on experience make her a valuable player in the industry. In her free time, Jane loves quiet family dinners at home and a good book.

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