5 Instagram Articles Every Marketer Should Read

Discover the power of Instagram for your business with these five articles that provide tips and strategies for success.

By Dana Kilroy ・4 min read
Social Media

Does your business have a presence on Instagram? It's no secret that Instagram has incredible reach. It grew more than 400 million users just in 2015.However, not every business has jumped on the Instagram marketing band wagon and we understand why. At first glance Instagram seems like it's really only beneficial for those in e-commerce. Some businesses struggle with figuring out what they could post in Instagram that could really help grow their brand. And for many, it's just one more social network to manage. Now that Instagram lets users manage multiple accounts from one device, it will be even easier for marketing managers to use.All that aside, there is some true potential and value in Instagram, and the businesses that are taking the plunge are quickly seeing results. Whether you're active on Instagram, are thinking about starting your business profile or are reminded every once in a while that you should look into Instagram, these five articles can help you leverage the power of the platform.

How to Build Your Brand With Instagram: 4 Tried-and-True Tips

HubSpot just got done helping a business grow their Instagram followers by 400,000 people which resulted in 70,000 email subscribers in just 12 months. It's safe to say they learned a thing or two from their experience and we love that they're sharing it with the world.In this article they discuss four surprising ways that you can use Instagram to build your business and brand. The ideas include:

  1. Grow your Instagram following with strategic partnershipsInstagram,
  2. Build your email list by converting your followers into subscribers
  3. Create compelling content that's worthy of being shared by others
  4. Foster a community of highly engaged followers

Each strategy includes a variety of additional tips that any business can start implementing on their Instagram profile today.

Original article: How to Build Your Brand with Instagram Marketing

5 Ways to Grow Your Instagram Following

Most businesses on Instagram report that it's their most engaging social media platform. That's exactly what Jess Ekstrom, CEO and Founder of Headbands Of Hope, explains in her article, even though her business's Instagram profile has fewer followers than their Facebook Page. Jess has found a strategy that allows her business to grow their presence and in this article she shares her five tips.

  1. Put your handle on your packaging and marketing materials
  2. Send products to Instagram influencers
  3. Comment
  4. Tag a friend
  5. Give people a reason to follow

Two nuggets really stuck out to me in this article and those were put your Instagram handle on your packaging and marketing materials and send your products to Instagram influencers. Both of these strategies gives people a reason to upload a photo of themselves wearing your product to Instagram and tag your business, resulting in more eyes and followers on your profile.

Original article: 5 Ways to Grow Your Instagram Following

Never Designed an Instagram Ad? Here Are 7 Things That Will Make You Stand Out

Once you have a presence on Instagram you may want to look into your advertising options. According to our friend, Jeff Bullas, the two most important elements of an Instagram ad are inspiration and information. In Jeff's article he discusses seven tips that businesses should keep in mind when building their Instagram ad. The tips include:

  1. Think about composition
  2. Decide on a focal point
  3. Create an intimate perspective
  4. Don't be aggressive with your logo
  5. Use the power of color and contrast
  6. Pay attention to consistency
  7. Go easy with text

Jeff has an image example to go with each of his tips so that you can see exactly what he's referring to. This article will help you get your Instagram ads up and running and seeing success in no time.

Original article: Never Designed an Instagram Ad? Here are 7 Things That Will Make You Stand Out

The 5 Best Free Instagram Analytics Tools

Now that you know how to build your Instagram presence and create beautiful ads, you need a way to track your efforts. You may or may not know that Instagram does not have native analytics. This means you have to use a third party tool to track your efforts, but knowing what works and doesn't work will be worth it in the end.In this article from Pete Schauer from SEMGeeks, he discusses five free tools for Instagram analytics.

The tools include:

  1. Iconosquare
  2. SimplyMeasured
  3. InstaFollow
  4. Union Metrics
  5. Crowdfire

Keep in mind that free analytics tool with come with some limitations, but they're a good place to start. If you're looking for some more advanced analytics consider paying for a software such as Postano or Unmetric.

Original article: The 5 Best Free Instagram Analytics Tools

15 Hidden Instagram Hacks & Features Everyone Should Know About

Everyone loves a good social media hack. They save us time and usually show us some interesting things we didn't know were possible. Whether you're a business using the social network or an individual perusing Instagram when you're bored, these 15 hacks from HubSpot are what they call "game changers"

  1. Get notifications when your favorite people post
  2. See all the posts you've Liked
  3. See the posts your friends have recently Liked, commented on, and so on
  4. Look through pictures without worrying about accidentally Liking them
  5. Clear your search history
  6. Reorder the filters, and hide the ones you don't use
  7. Use Instagram as a photo editor (without having to post anything)
  8. Insert line breaks into your bio and captions
  9. Hide photos you've been tagged in
  10. Adjust your settings to approved tagged photos before they show up in your profile
  11. Remove photos from your photo map
  12. Browse photos taken in certain locations
  13. Drive traffic to an external website
  14. Hide ads you don't relevant
  15. Send photos privately to your friends

Original article: 15 Hidden Instagram Hacks & Features Everyone Should Know About

If you're ready to get started building your Instagram profile, check out ShortStack's latest template, the Interactive Gallery Template. For e-commerce businesses, the Interactive Gallery Template allows you to create a shoppable gallery. However, the template is also designed to feature links to external pages, contest entries, newsletter sign-ups, downloads or even other pop-ups from within the Campaign. Use it as a landing page where your fans can click through to learn more about what you’re posting on Instagram.

About the author

By Dana Kilroy ・4 min read

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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