Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
If you're not currently a listening to any social media podcasts, consider this post your kick in the pants to start. The last couple of years, podcasts have spiked in popularity. Whether it's because smartphone and wearable technology is becoming more widespread or because the media has given podcasting a new breath, either way, audio is definitely having a moment -- one that might be here to stay for awhile. I, like many other millennials, started listening to podcasts for the first time this past year. In fact, half of all the podcast listeners are age 12-34 and affluent and four in 10 podcast listeners have a household income of at least $75,000, according to an Edison research report. Some of the best and brightest minds, specifically in marketing, are planting their seeds in audio.
With good reason: For forward-thinking professionals, students and "newstainment" fans, podcasts are becoming an information and entertainment staple.If you're a marketer and new to the podcast world, allow me introduce you to six of my favorite marketing podcasts. If you commit to listening to one or more of these shows, I guarantee you'll learn a heck of lot and become a better marketer.
1. The Art of Paid Traffic with Rick Mulready
In 2014, social media marketing pro Rick Mulready created a successful podcast called, "Inside Social Media: Small Business Social Media Strategies for Today's Entrepreneur." Changing gears a bit for 2015, this week Rick launched his new podcast, "The Art of Paid Traffic." The topics he'll cover for his new show are focused on the different ways you can use paid traffic (think Facebook ads, Twitter ads, YouTube ads, etc.) to grow your business.Full disclosure: We teamed up with Rick to sponsor his new podcast. As a sponsor, Rick shared a couple episodes with us before they hit iTunes and biases aside, his show is worth listening to, especially if one of your business's goals this year is to invest more into social advertising.Rick doesn't waste time getting to the information that's important. Each episode is about 15 minutes long and dives deep into one paid traffic topic. His goal is for his listeners to walk away from each episode having learned one, two or maybe even three proven paid traffic strategies or tips that they can add to their "test list" of things to try with their own business.
2. Online Marketing Made Easy with Amy Porterfield
If you're in the social space, you likely already know who Amy Porterfield is. She's a Facebook marketing expert, author and online entrepreneur. The reason I enjoy Amy's podcast so much is because she's really amazing at taking a seemingly simple topic, like goal setting, and breaking it down in ways I've never thought about before.Nowadays, a lot of brands, including personal brands are interested in learning how to make money from their online efforts. Amy understands this topic well, as she's done it for herself with a lot of success. In her podcast, Amy focuses on actionable lead-generation strategies, how to grow your email list and tips for turning your customers into raving advocates. If these topics pique your interest, I recommend you give Amy's podcast a listen.
3. Build Your Tribe with Chalene Johnson
Speaking of Amy Porterfield, in a podcast episode of hers I listened to last year, she interviewed Chalene Johnson. The topic was how to attract leads on Instagram. Some of you may know Chalene from her top-selling Beach Body workout DVD programs. Well, she's also a social media and business coach! I was surprised by the level of knowledge she shared with Amy -- this girl really knows her stuff.Chalene's podcast, "Build Your Tribe with Chalene Johnson," is new to my line-up but I'm loving what I've heard so far. Chalene's naturally a very passionate, motivational speaker. This is definitely the style of her show. So if you're needing a pump up this year, I recommend listening to Chalene's "Build Your Tribe" show, along with her other podcast, "The Chalene Show."
4. Social Pros with Jay Baer
For three years, the "Social Pros" podcast has been the source of education and information for social media managers at large companies. During each episode, Jay Baer from Convince and Convert and his co-hosts interview a leading social media strategist from familiar brands.If you enjoy listening to natural dialogue and Q&A type interviews with industry experts, you're going to love listening to Social Pros.
Another disclosure here: We've also sponsored the "Social Pros" podcast. We're big fans of Jay and Convince and Convert and are thrilled to say Jay and his team are helping us spread the word about ShortStack!
5. The #AskGaryVee Show
I've been a follower and fan of Gary Vaynerchuk's for a long time so when he came out with his YouTube show, "The #AskGaryVee show, in August of 2014 I was one of its first listeners. Cut to October, GV announced he'd also be publishing his show on iTunes as a podcast. Gary's known for staying on top of trends, so no surprise here.The best things about "The #AskGaryVee Show" show is it's short, entertaining and, above all, insightful. A lot of folks regard Gary as a social media thought leader. In his 6 to 15 minute-long shows, he gives some of his best, most unfiltered insight on topics like Facebook organic reach, leadership and, of course, the New York Jets (his favorite football team). If you have ten minutes to spare in the day, give "The #AskGaryVee show" a listen.
6. Social Media Marketing with Michael Stelzner
Social Media Examiner's podcast "Social Media Marketing with Michael Stelzner" has been going strong since mid 2012. Each episode lasts about 45 minutes and includes social media success stories, interviews with well-known industry experts and tips from Michael on how to improve your social media marketing. If you're just getting started with social media and need to get the lay of the land, I recommend you start by listening to "Social Media Marketing with Michael Stelzner." You can check the podcast out here.
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