6 Ways to Turn Abandoning Website Visitors Into Customers With Exit-Intent Pop-Ups

Discover how exit-intent pop-ups can help reduce website abandonment and engage visitors with these six effective strategies.

By Jane Vance ・2 min read
Customer Data & Engagement
ShortStack Tips & Tricks

You did it. You got someone to visit your website. They’re sure to love what you have to offer. Wait, now they’re leaving? But they didn’t even take the time to look around! If you’re struggling with visitors abandoning your website, exit-intent pop-ups might be the solution for you.Exit-intent pop-ups display for a visitor when they appear to be leaving your website. These pop-ups are designed to keep the visitor engaged with your brand, so you don’t lose them forever. According to Conversion Sciences, “around 10 to 15% of visitors can be “saved” by using exit-intent pop-ups.” While it might not seem like a lot, 10 to 15% can really add up if you have hundreds of people abandoning your website each day.Below you’ll find six ways you can use exit-intent pop-ups to grab your website visitors’ attention.

Ask them to sign up for your email list

Use the pop-up to encourage people to sign up for your email list. This provides visitors with a way to stay in the know with special offers, new releases and so on and gives you a way to keep them in the sales pipeline.

Entice them with a discount

Offering a discount when someone is about to leave might be just the push they need to stick around. An unexpected discount can suddenly make your prices seem much more affordable, which may be the only reason someone didn’t sign up for your service or buy that sweater they were eyeing. Don’t be afraid to offer a substantial discount! Once someone makes their first purchase, they’ll be much more likely to come back and make another one.

Exit intent pop-up

An exit-intent pop-up with a discount offer.[/caption]

Grab their attention with a giveaway

Provide an incentive with a giveaway or contest to visitors to give you their contact information. Do something simple, like a sweepstakes, that will take seconds for them to enter. However, make sure your prize is tempting enough. A $5 gift card probably won’t cut it. Instead, offer a shopping spree on your website, a free month of your service, you get the idea. Then, use the email addresses you collect for your remarketing efforts down the road.

Display a cart reminder

Have an eCommerce site where folks often add items to their shopping carts only to leave minutes later? Remind them that they were planning to make a purchase. Better yet, offer them a small discount if they complete the purchase right away. This reduces visitors’ chances of leaving with the thought that they’ll just make the purchase later, because we all know they probably won’t.

Provide tech support or access to help

For some products and services, a little human-to-human interaction is essential before a purchase can be made. However, some people might not realize there is an option to talk with someone, so they’ll just leave. Use an exit-intent pop-up to help them get in touch with your team! You could offer live chat support, give visitors the ability to set up a call or ask folks to fill out a form with their questions. Whatever you do, it’ll give potential customers the chance to get in touch and let you see that they’re interested.

Ask for feedback

Do you ever wonder why people are just leaving your website without doing much else? Ask! You’d be surprised at how many people will tell you. Perhaps they thought your business did something else. Maybe they have no idea what you do. Or, they think your prices are too high. Whatever it is, their answers are valuable in helping you improve website design and customer experience.ShortStack allows you to create exit-intent pop-ups. Just create a landing page using one of our templates, then choose the option to embed it on your website as a pop-up. It’s that easy!

About the author

By Jane Vance ・2 min read

Jane has over a decade of martech experience, with an emphasis in content marketing, UX, and customer success. Her combined skillset and years of hands-on experience make her a valuable player in the industry. In her free time, Jane loves quiet family dinners at home and a good book.

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