Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
You can't read a business-related news story, or watch one on TV, without hearing someone talk about data and data-driven marketing. So what exactly is data-driven marketing?
Data-driven marketing is marketing based on insights that come from the analysis of data about or from customers. With the amount of data that's available to marketers, there's no excuse for not doing data-driven marketing, meaning marketing that is tailored to meet your customers' wants and needs.
"Real-time relevance is moving to become table stakes, and the quickest to move will win," notes analytic data platform Teradata in its 2015 analysis of the industry.
"Customers today expect—and demand—a seamless and relevant experience," Teradata said. "They have grown accustomed to marketers' knowledge of their preferences and anticipation of their needs. Fractured or conflicting messages from a brand make marketers seem unorganized and annoy customers, sometimes even driving them away."
In today's infographic, we're taking a deeper look at data-driven marketing in 2015 and what it means for businesses.
Some points to highlight include.
• 77% of brands are confident in their data-driven approach
• 74% of brands expect to increase their data marketing budgets this year
• The top data marketing priority is to create a custom message and a personalized customer experience
• 56% of data being collected is customer service data
Check out today's infographic from AdWeek and let us know how your business is using data-driven marketing.
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