A Look at Data-Driven Marketing in 2015 [Infographic]

How to Test Your Campaign

A Look at Data-Driven Marketing in 2015 [Infographic]

You can’t read a business-related news story, or watch one on TV, without hearing someone talk about data and data-driven marketing.

So what exactly is data-driven marketing?

Data-driven marketing is marketing based on insights that come from the analysis of data about or from customers.

With the amount of data that’s available to marketers, there’s no excuse for not doing data-driven marketing, meaning marketing that is tailored to meet your customers’ wants and needs.

“Real-time relevance is moving to become table stakes, and the quickest to move will win,” notes analytic data platform Teradata in its 2015 analysis of the industry.

“Customers today expect—and demand—a seamless and relevant experience,” Teradata said. “They have grown accustomed to marketers’ knowledge of their preferences and anticipation of their needs. Fractured or conflicting messages from a brand make marketers seem unorganized and annoy customers, sometimes even driving them away.”

In today’s infographic, we’re taking a deeper look at data-driven marketing in 2015 and what it means for businesses.

Some points to highlight include.

• 77% of brands are confident in their data-driven approach
• 74% of brands expect to increase their data marketing budgets this year
• The top data marketing priority is to create a custom message and a personalized customer experience
• 56% of data being collected is customer service data

Check out today’s infographic from AdWeek and let us know how your business is using data-driven marketing.

Consumer Data

 

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Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.



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