Best Social Networks to Reach Specific Demographics [Infographic]

Best Social Networks to Reach Specific Demographics

Best Social Networks to Reach Specific Demographics [Infographic]

Do you ever wonder if you’re reaching the “right” audience for your business’ products and services?

Well, considering there are hundreds of social networks out there — from aSmallWorld (a travel network for the “social elite”) to Zooppa (a network for advertising creatives) there are likely a few demographics you’re missing with your Facebook and Twitter posts.

And unless you have a whole team devoted to your social media efforts, you probably have to be pretty choosy about where you spend your time. This infographic from Tracx lays out who is where, and should help you figure out how to get your content in front of the right people.

Facebook: The most popular social network

• 1.9 billion unique monthly users.

• Predominantly female; 83% of women who are online use Facebook.

• 73% of men who are online use Facebook.

• Best place to reach Millennials and Generation X.

• 75% of Facebook users spend 20 minutes or more on Facebook every day.

YouTube: More popular than cable tv

• 1 billion unique monthly  users.

• Predominantly male; 55% of YouTube users are male.

• 45% of YouTube users are female.

YouTube reachers more 18-34 year olds and 35-49 year olds than any cable network in the U.S.

• There are 2 million videos views per minute.

Instagram: The fastest growing social network

• 600 million unique monthly users.

• Predominantly female: 38% of women who are online use Instagram.

• 26% of men who are online use Instagram.

• 90% of Instagram users are under 35.

• 53% of Instagram users follow brands.

Twitter: The most oversaturated social network

• 317 unique monthly users.

• Predominantly male; 22% of men who are online use Twitter.

• 15% of women who are online use Twitter.

53% of Twitter users never post updates.

•2.7 minutes is the average time users spend on Twitter every day.

Pinterest: Most evergreen social network

• 317 unique monthly users.

• Predominantly female; 45% of women who are online use Pinterest.

• 17% men who are online use Pinterest.

• People referred by Pinterest are 10% more likely to make a purchase on e-commerce than users of other social networks.

• the “half-life” of a Pin is 151,200 minutes, compared to 24 minutes for a Tweet and 90 minutes for a Facebook post.

LinkedIn: The well-paid demographic

•106 unique monthly users

• Slightly more male than female users (31% vs. 27%)

• 45% of people making $75K or more a year use LinkedIn

•21% of LinkedIn users make $30K or less

Reddit: Where young males hang out

•85 million unique monthly users.

• Predominantly male; 67% are male.

• 33% of Reddit users are female.

• 64% of Reddit users are under age 30.

• Sales content is discouraged.

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Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.



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