Black Friday vs. Cyber Monday Engagement Stats

This content discusses the differences between Black Friday and Cyber Monday and provides statistics to help make marketing decisions.

By Dana Kilroy ・1 min read
Social Media

Black Friday and Cyber Monday are two of the busiest days of the year for many retailers.

Black Friday focuses on in-store shopping, while Cyber Monday is all about online deals. Which one should you focus on? Is it better to put your marketing efforts toward Black Friday, or Cyber Monday, or both? To help you make a decision, here's an infographic with some interesting statistics.

Black Friday Dealer, which analyzes Black Friday and Cyber Monday trends, highlights some key differences in user behavior for those two holidays.

Key takeaways:

  • Customers are 30% more social on Black Friday than Cyber Monday, so consider running a Black Friday promotion, such as a coupon or deal, for the week leading up to that event.
  • Facebook is popular for Cyber Monday engagement, whereas Pinterest and Email is where Black Friday-related engagement occurs most often. This is a great time to publish your ShortStack Campaign to Facebook, where it will be hosted as a tab.
  • Amazon, unsurprisingly, is the top brand people engage with on Cyber Monday.
  • Visual social platforms, like Pinterest, are great for highlighting must-have holiday products. Create a Pin and Win Contest to draw new followers to your Pinterest profile.

Check out the full infographic below:

black friday infographic

About the author

By Dana Kilroy ・1 min read

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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