fix

Campaign Examples: 4 Last-Minute Halloween Giveaway Ideas

Discover four creative and easy-to-execute Halloween campaigns that will engage your audience and increase brand awareness.

By Jane Vance ・1 min read
Campaign & Contest Ideas
Holiday

It’s Friday the 13th, but don't let that scare you away from designing a Halloween contest! There's still plenty of time to design and publish a last-minute Halloween giveaway or contest that will totally bewitch your fans and followers.Halloween is all about fun! With all of the creativity that goes into building haunted houses, choosing costumes and setting up spooky outdoor decorations, it’s the perfect time of year to let your imagination run wild.Let the spirit of the holiday and these easy-to-execute campaigns inspire your upcoming marketing campaigns.

Sunway Lagoon’s “Nights of Fright” Hashtag Campaign

Hashtag campaigns are fun and easy ways to gather user-generated content and to get people to help spread the word about your campaign. Sunway Lagoon had a neat idea with their Nights of Friday campaign. People who have visited their “festival of fear” are asked to post photos of their experience on Instagram and Twitter. There is nothing to give away, nothing to win. It’s just a fun way to share photos (and increase brand awareness).

Sunway Lagoon’s “Nights of Fright” Hashtag Campaign

Twelve About Town’s Ultimate Haunted Giveaway

A sweepstakes with free tickets as the prize is a great way to get the word out about your event. Check out Twelve About Town’s giveaway. It’s simple and to the point; the campaign only includes a couple of links and the entry form. People who want more information about the ghost tour or haunted house can follow the links on the campaign.IDEA - Send an email autoresponder with details about your event after folks submit their entry to win tickets.

Twelve About Town’s Ultimate Haunted Giveaway

Valley View Villas’ Halloween Porch Decorating Competition

Encourage people to show off their Halloween costumes and decorations with a photo contest. The porch decorating contest by Valley View Villas is a wonderful example of how to use a campaign to build community. The contest is targeted at the people who live in the Valley View Villas, and it encourages a little friendly competition among the residents.

Valley View Villas’ Halloween Porch Decorating Competition

Pure Ice’s “Fang-Tastic Halloween” Contest

Halloween is all about details. From the costume to the makeup, everything needs to be coordinated to create a compelling costume. Pure Ice’s photo contest, where users submit their Halloween-themed manicures, is perfect for Halloween. It’s a smart blend of collecting UGC and building up some holiday hype.You could create a similar contest where you ask people to submit photos of their Halloween costumes, yard decorations, favorite recipes and so on.

Pure Ice’s “Fang-Tastic Halloween” Contest

About the author

By Jane Vance ・1 min read
Follow

Jane has over a decade of martech experience, with an emphasis in content marketing, UX, and customer success. Her combined skillset and years of hands-on experience make her a valuable player in the industry. In her free time, Jane loves quiet family dinners at home and a good book.


Get productivity tips straight to your inbox

Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
We’ll email you 1-3 times per week—and never share your info.