The beginning of the year is all about fresh starts. Seize the moment to create Campaigns that inspire your customers. Make it a great year for them, and for your business!
KLM’s Win a Trip to St. Maarten Giveaway
You only live once, right? That’s probably why so many folks include “travel more” on their list of New Year’s resolutions. Airlines like KLM seize this opportunity, too. With their “Win a Trip to St. Maarten” giveaway, KLM is collecting email leads for future offers. Don’t work for an airline? Vacation giveaways can make sense for all kinds of business. For example, a restaurant or bar could host a sweepstakes for tickets, hotel and airfare to the Super Bowl, or for a trip to a favorite brewery. A car dealership could give away gas cards and cash for a road trip, or a B2B company could allow customers to enter to win a spa getaway.DESIGN IDEA - Have a long list of rules? Follow KLM’s lead and display your rules in a popup! This will clean up the look of your Campaign. Believe me, your users will thank you.
Setting health and wellness goals is always popular at the beginning of the year. Gym owners, personal trainers and healthy-eating gurus naturally leverage all kinds of “get fit, lose weight” resolutions, but other companies can also benefit. I love the Campaign Long Tall Sally created to help promote their new activewear line. Long Tall Sally’s sweepstakes is a two-parter. First, users who visited Long Tall Sally’s Campaign received a discount code for gym memberships. Then Long Tall Sally hosted a follow-up giveaway featuring their fitness apparel. The one-two punch was a great way to get their new product in the hands of their target market.PROMOTE - Keep your goals in mind when deciding where to publish your Campaigns. For example, if you’re an online retailer and your goal is to increase purchases, then drive traffic where you want it to go by embedding your Campaign on your website.
Tip: Embed the campaign on your website.
Independent She’s #noexcuses Contest
New year, new career! January is the perfect month for many to get moving on creating the business of their dreams. Independent She created a #noexcuses contest that’s a perfect example of how B2B businesses can encourage entrepreneurs to meet their goals. By giving away a 30-minute consultation, Independent She is growing their email marketing list, as well as giving away an entry-level product for their service. If someone wins the product and they find the consultation useful, then they might decide to become an Independent She client.GREAT IDEA - Independent She includes our refer a friend feature on their Campaign, which not only rewards users with extra entries for referring folks to the contest, but also helps Independent She is increase their reach through “word of mouth” marketing.Tip: Use the Refer-a-Friend Feature
Jane has over a decade of martech experience, with an emphasis in content marketing, UX, and customer success. Her combined skillset and years of hands-on experience make her a valuable player in the industry. In her free time, Jane loves quiet family dinners at home and a good book.