Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
Each week we feature a social media marketing Campaign to inspire marketers and ShortStack users.
When running a marketing campaign, do you take full advantage of the traffic your website and blog gets? If not, start now.Most businesses' website and blog get a consistent amount of daily traffic. That traffic is valuable!So how do you leverage that traffic to promote your marketing campaign? It's easy.
With ShortStack's embed feature, all you do is build your Campaign, publish it to go live, then copy and paste the embed code we provide you on any web page that accepts an iframe. The process is no different than embedding a YouTube video in a blog post.Here's a quick video tutorial to walk you through the steps:
Embedding your Campaign on your website, blog, and even Facebook page, are all great ways to give your Campaign more exposure. And as we all know, the more exposure your Campaign receives, the greater success it will have.
Remember: Every visitor wholands on your website and blog is a potential lead. When you embed a Campaign on one or more of your online properties, you're giving yourself the opportunity to collect those leads into a database or your current email system.
This is huge. Why? The more information you're able to collect from your online visitors, the easier it is to convert them later down the road. With ShortStack, if you want to embed your Campaign in many places, you don't have to worry about collecting data from multiple locations. All you have to do is create one form and all entries will go into the same database no matter which embedded campaignyour audience is entering from.One more thing: there's also no limit on the number of sites you can embed your Campaign to!
4 Things to Remember Before You Embed Your Campaign
1. Consider your existing branding: If you know you are going to embed your Campaign on your website and/or blog, keep your current branding in mind. Building a Campaign that follows your current color scheme and uses similar fonts will make it so your Campaign fits right in with your other marketing materials.
2. Use the same database across all of your Campaigns: The great thing about embedding your Campaign on your website is it allows you to still publish and promote your campaign everywhere else online. This means you could have your Campaign published in five different places -- e.g. your website, your sponsor's website, your Facebook Page, your blog and a landing page, at the same time! To make sure the data you're collecting stays organized, connect the same form to all of your Campaigns.
3. Remember general Campaign best practices: Wheneveryou build a marketing Campaign, there are some general best practices you should keep in mind.Campaigns should have limited barriers to entry, have a good design and include share features.
4. Provide additional links to your Campaign: When you embed your Campaign to your website or blog, you still need to drive traffic to it. This means you should be talking about your Campaign on other places around your blog and website, think blog ads and/or a Hello Bar.In the example below, The News Observer embedded their ShortStack-built Campaignon their website, but included a link to it under their "Contest and Promotions" section.
An Example of an Embedded Campaign
The News & Observer is currently running a Mother's Day Promotion which they've embedded on their website.
When asked what they thought the value of being able to embed their Campaign on one of their website's pages is, here's what they said: "I used the ShortStack embed feature to embed the contest on our website. This feature is fantastic and 100% essential for all of our current and future Campaigns. Due to ShortStack having this feature available, I have been able to connect with our advertising department to partner on this contest to generate revenue, which we would not have been able to do with a stand alone Facebook app."-Elisha Manassa
The News & Observer has also published their Campaign on two Facebook Pages and as an independent landing page, that's three places they're getting great exposure for their Mother's Day promotion.
To drive traffic to their Campaign, the news outlet is using email marketing, organic and paid Facebook posts, Twitter posts, and a Google AdWords campaign that directs users to the page on their website where they've embedded their Campaign (see below).
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