Halloween 2016 by the Numbers [Infographic]


Halloween 2016 by the Numbers [Infographic]

Are you scared that it’s too late to take advantage of Halloween? Believe it or not, you can still grab a share of this holiday’s sales! First, take a look at these 3 last-minute Halloween campaign ideas (you can create any one of them in less than 30 minutes!).
Then take a look at this infographic that has some mind-boggling and motivating numbers.
• $8.4B will be spent on Halloween this year.
• $82.93 is the average expected spend for each U.S. consumer
• 171 million American partake in some Halloween festivities
• $3.1B is spent on costumes
• $2.5B is spent on candy
• $2.4B is spent on decorations
• $390M is spent on cards
• The majority of purchases are made at discount stores
• 17% of people use Pinterest fo find costume inspiration
• 27M Pinterest users pinned Halloween content last year
• 86% of women agree with the following statement: “Social media content has become a chief source of online research when I’m thinking about making a purchase.”
• Consider offering deals on Instagram or Snapchat by offering deals for a limited time. People are motivated by urgency.
Courtesy of: The Shelf
Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.

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