How to Pick a Winner from a Comment Contest

Learn how to run comment contests on Facebook and Instagram to grow your following and boost engagement. Use ShortStack for easy winner selection.

By Jessica Miller-McNatt ・1 min read
Best Practices
ShortStack Tips & Tricks
Social Media

Comment contests are contests or giveaways you run right from a Facebook or Instagram post. You’ve certainly seen one or more the last time you scrolled through your feed. On Instagram, they usually ask participants to like the post and/or profile, tag a friend in the comments, or simply leave a comment that is relevant to the post. On Facebook, they typically ask entrants to like and/or comment on the post - anything else (such as asking participants to share the post, follow your profile, etc.) is against Facebook’s promotion policies.Comment contests seem so simple, you may be wondering if there are any benefits to setting one up for your business. The answer to that question is, yes! Comment contests can help you grow your following and boost your profile’s engagement. To boot, they are simple to set up and cost you nothing more than a little time and a prize. However, if your comment contest turns out to be unexpectedly successful, choosing a winner can become a tedious task. If you find yourself stuck with this predicament (which is a good problem to have) I have a solution for you that will keep winner selection fast and fair.You’ll start by subscribing to an account with With ShortStack, you can import the comments and/or Likes from Facebook, or the comments from Instagram into a list within your ShortStack account. Then, click the ‘Choose’ button to choose one or more entries at random. It couldn’t be simpler.

See a step by step tutorial in this video:

Want a little more inspiration? Read how two businesses used comment contests to boost their engagement:

Want a little more inspiration? Read how two businesses used comment contests to boost their engagement

Use Instagram and Facebook Comment Contests to Increase Engagement

[button size='medium' style='white' text='READ ARTICLE' icon='' icon_color='' link='/blog/how-two-businesses-use-instagram-and-facebook-comment-contests-to-increase-engagement/' target='_blank' color='' hover_color='' border_color='' hover_border_color='' background_color='' hover_background_color='' font_style='' font_weight='' text_align='' margin='0 0 10px']

About the author

By Jessica Miller-McNatt ・1 min read

Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.

Get marketing tips straight to your inbox

Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
We’ll email you 1-3 times per week—and never share your info.