Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
Do you love Instagram? If so, we have a feeling you're going to be fired up about the app's latest feature.Yesterday, Instagram quietly enabled the ability to keep tabs on when favorite Instagram accounts are posting.
Think of this new feature as the equivalent to Facebook's old notifications feature -- the one they rolled in 2012 which allowed users to opt in to receive notifications every time a page posted. Same idea. So why's this new feature awesome?
For starters, if a brand can get a good percentage of their Instagram following to set to receive notifications when they share a post, imagine what that could do for their reach and engagement!
Second, this feature makes it easy for people within an organization to stay current on what's being shared their brand's Instagram account. (We're thinking our IG-lovin' CEO Jim Belosic will like getting a ping when we post to our @shortstacklab profile.) Last, if you're into keeping up with what your competitors are sharing, this is a no-fuss way to make sure you don't miss a thing.
How to Enable Notifications
To enable notifications, go to an Instagram account you want to follow closely. Next, tap the ellipsis icon in the upper-right corner of the profile. A few options will then appear at the bottom of your screen.
Select "Turn on Post Notifications" and you're done! From now on you should get a notification whenever that account posts a new photo or video.
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