Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
Do you offer ongoing webinars, classes or seminars that you’re looking to get sign-ups for?
If you answered yes, or if this is something you’d like to do, you’re going to need a landing page that converts.
In fact, the landing page is probably the most important aspect of the entire webinar because it will be what gets you those sign ups. You can drive 1,000 people to your landing page with great ads, but you still need them to click on that “register” button in order to make it worth your while.
The good news is that ShortStack.com offers a variety of features that can help you build a landing page that converts in a short amount of time.
Here are 5 things your landing page will need
1. A strong headline: What is the one thing you want your fans to learn from your webinar/class? This should be conveyed in your headline. In the example below, ShortStack CEO, Jim Belosic, and marketing strategist, Jay Baer, have teamed up for a webinar about email marketing. The main point? They’re going to teach businesses how to growth hack their email subscribers in just 100 days. When you come to the landing page, there’s no question about what you’re going to learn in this webinar, “100 Days to 100,000 Email Subscribers.”
2. Some personality: What’s the best thing about webinars/classes? They’re hosted by real people who are teaching you how to be better at something you’re interested in. However, not everyone that encounters your landing page may have heard about the people running the webinar/class so it’s good to include an image and a bio of any speakers.
3. Clearly stated benefits: There’s no reason to hold any information back on your landing page. If you’ve gotten people this far you have their attention and should spend some time letting them know exactly what they’re going to learn. Make each learning point actionable and intriguing enough that they want to sign up to hear more.
4. A strong call-to-action: Perhaps one of the most important parts of the landing page is the Sign Up button. After all, the goal is to get people to sign up for your webinar, right?
There are a variety of ways that you can ask people to sign up, you can say “Join Us” “Sign Up” “Register” “Grab Your Seat” etc. We recommend testing a few different options to see what converts your fans the best. We also recommend making your call-to-action easy to find and high up on the page, ideally above the scroll.
5. Minimal Fluff: Sometime’s it’s difficult to not add in an extra line of advertising or a small call-to-action for your business on a landing page, but you should really avoid it at all costs. The best thing you can do is keep your top goal in mind (to get sign-ups for your webinar) and keep your focus throughout your landing page. Once people have signed up, you’ll have grown a mailing list that you can email additional information to about your business or products.
Example of a Webinar/Class Landing Page
In this example ShortStack.com built a landing page to receive sign-ups for our latest webinar which will be co-hosting with marketing strategist Jay Baer.
The landing page is straightforward and includes two calls-to-action as well as a description of who will benefit from this webinar and what fans will learn.
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