Leverage Thank You Pages by Making Them Work for You

This content discusses the importance of the thank you page after form submission and provides 10 ideas for its content.

By Jane Vance ・2 min read
Customer Data & Engagement
ShortStack Tips & Tricks

Most marketers create a contest or landing page with the goal of collecting email addresses through an entry form. But what if I told you that what happens AFTER entries are submitted and emails collected is also important?Though it might not seem important, what you display after form submission is valuable real estate. A thank you page can be more than just a confirmation of submission. Use it to re-engage your visitors, boost sales and provide valuable information to your customers.Below you’ll find 10 ideas for content to display after form submission on your next contest or landing page.

1) Surprise them with a coupon code

Folks who submit their information to your contest or landing page will be jazzed to receive a coupon code, especially if they don’t expect it. Coupon codes can boost ROI due to your brand being top-of-mind at the time the coupon is received, which will drive sales.

Check out our guide to using ShortStack to distribute coupon codes.

2) Give options to follow your brand on social media

Different people prefer different ways to stay in touch with your brand. Yes, you’re collecting email addresses, but what if your customers would rather follow you on social media? Provide them with the option to do so on your thank you page.

3) Provide a way to share

Word-of-mouth marketing is a powerful tool. Provide a way for entrants to share your contest or landing page with people on social media or via a link. This is an easy and free way to drive traffic to your landing page.

Creating a ShortStack contest or landing page? Use our Share Widget on your thank you page.

4) Offer additional entries

Incentivize entrants to take additional actions to receive extra entries to your contest. Encourage folks to visit your website or refer friends in exchange for more chances to win.

ShortStack’s Points for Actions template allows you to create a contest with optional actions users can complete for bonus entries.

5) Provide a sneak peek

Have a new product or service that just launched or will be released soon? Show a sneak peek via a video or photos that only people who submit your form can see. Pair this with an exclusive discount to drive future sales.

6) Show a separate sign-up form

Do you have a special event coming up, like a webinar or online viewing party, or want to grow a separate email list? Get the word out and display another sign-up form on the thank you page to promote your event.

7) Display user-generated content

Have you collected photos or videos from your customers? Maybe you have a boat-load of awesome testimonials? Show them off after form submission. Providing proof that people love your brand can encourage entrants to re-engage and make purchases in the future.

ShortStack’s Entry Display Widget lets you show content like photos, videos, text and more!

8) Inform on next steps

After entry, let contest entrants know when winners will be drawn or voting begins. If someone submits a form, you can let them know how long they will wait to see a response or when they can expect to see their first email.

9) Redirect to a different URL

Have content or a product on your website that people just NEED to see? Redirect entrants to the page after form submission.

ShortStack’s Form Widget gives you the option to redirect entrants after submission.

10) Display a thank you message

Perhaps this is obvious, but at the very least, you need to tell entrants thank you or confirm their submission. Otherwise, they might be left wondering if their submission was received.Remember, on your next landing page or contest, don’t make the thank you page a waste of space. Instead, make it work for your business!

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About the author

By Jane Vance ・2 min read

Jane has over a decade of martech experience, with an emphasis in content marketing, UX, and customer success. Her combined skillset and years of hands-on experience make her a valuable player in the industry. In her free time, Jane loves quiet family dinners at home and a good book.

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