User-Generated Content Marketing

User-generated content campaigns (such as Instagram hashtag contests) can deliver a wealth of photos, videos and product reviews from your customers and brand ambassadors. Use ShortStack’s Rights Management tool to get explicit permission to use that content.

Collect

ShortStack’s Rights Management tool monitors one or more hashtags you specify from Instagram or Twitter and collects the posts that contain those hashtags.

Request

When you see content from Instagram and Twitter you’d like permission to use, ShortStack leaves the poster a comment asking for their consent. When they reply yes, ShortStack detects the reply and notifies you that you’re free to use the content.

For example: “We love your photo! We’d like to share it on our website and social channels. To give us permission, please reply with “#yesyoucan.”

Promote

Now that you have a record of the communication and explicit permission to use the content, take advantage of this user-generated content for all of your marketing efforts.

  • "Working and collaborating with Adam and the team at ShortStack on our custom campaign was fantastic. ShortStack was able to take our design and make it into an integrated and interactive campaign. It allowed us to create a professional looking and engaging campaign within a budget we could afford."

    Crystal Moritz, Account Specific Marketing & Social Media - Star Fine Foods

  • "We worked with ShortStack to have their team build a custom app for a Valentine's promotion. We were in a bit of a time crunch, but ShortStack got the app designed, built and published really quickly. We ultimately created a lot of buzz around our product – which was our #1 goal. It also turned out to be a great PR move because the app got mentioned on a bunch of blogs and in other media."

    Austen Huth, Social Media Specialist - Tootsie Roll Industries

  • "The ShortStack team was absolutely phenomenal to work with on this campaign. Lea, the designer who collaborated with us and built the Tusker Trail campaign, was really responsive and professional and provided great guidance throughout the campaign. I would definitely recommend ShortStack to clients for future campaigns."

    Mileno Regos, Digital Marketing Strategist - Out and About Marketing

Great brands with great results

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