User-Generated Content Marketing

User-generated content campaigns (such as Instagram hashtag contests) can deliver a wealth of photos, videos and product reviews from your customers and brand ambassadors. Use ShortStack’s Rights Management tool to get explicit permission to use that content.


ShortStack’s Rights Management tool monitors one or more hashtags you specify from Instagram or Twitter and collects the posts that contain those hashtags.


When you see content from Instagram and Twitter you’d like permission to use, ShortStack leaves the poster a comment asking for their consent. When they reply yes, ShortStack detects the reply and notifies you that you’re free to use the content.

For example: “We love your photo! We’d like to share it on our website and social channels. To give us permission, please reply with “#yesyoucan.”


Now that you have a record of the communication and explicit permission to use the content, take advantage of this user-generated content for all of your marketing efforts.

Great brands with great results