Marketing Ideas for Real Estate Professionals [Campaign Examples]

This content provides four lead-generation and email-marketing ideas for realtors, property managers, developers, and mortgage brokers.

By Jane Vance ・3 min read
Best Practices
Campaign & Contest Ideas

Are you in the business of helping folks find a home, sweet home? The home-buying experience is all about relationships (that's just one reason realtors tend to put their photos on business cards and other marketing materials!) and collecting new leads is the key to building a list of potential clients.However, collecting and nurturing leads can be a challenge. We often receive questions from our customers who work in real estate, wondering about how they can leverage our platform to promote their business. Below you'll find four lead-generation and email-marketing ideas perfect for realtors, property managers and developers, and mortgage brokers.

Jakovac Real Estate’s “Boise Relocation Guide” Landing Page and Guide Download Form

Newcomers to your city are a bit different from people who have been living there. For starters, they aren’t so sure which part of town will suit them and their families. That’s why Jakovac Real Estate’s relocation guide campaign is such a great idea! People moving to Boise can visit the Jakovac Real Estate's landing page to download a guide that will help them learn more about the city they are moving to. At the same time, the realtors at Jakovac Real Estate collect valuable leads from interested home buyers.Email Marketing Suggestion: Looking to use the email addresses you collect for for email marketing purposes? If so, send your relocation guide via email. This way, people need to submit an active email address to receive the guide.

Jakovac Real Estate

View and Create Your Own

Tal Adair’s “Are you ready to buy a home?” Quiz

Quizzes can be a useful tool for providing potential customers with a bit of helpful insight. With their “Are you ready to buy a home?” quiz, Tal Adair asks potential homebuyers key questions they should consider before they take out a mortgage. After answering the questions, folks must enter their name and email address to learn their results.Results range from “Buying a home may not be for you...” to “Call me today! Let's work together and find the right solution to your mortgage needs.” Not only does Tal Adair collect leads, but they also see quiz-takers’ results, allowing them to segment their leads to better target their advertising.Email Marketing Suggestion: Send follow-up emails to qualified leads using our filter feature. Just approve the entries you think fit your target market, then setup a filter within your follow-up email. This way, only approved entries receive those emails.

Tal Adair

View and Create Your Own

The Tapestry Landing Page and Property Update Sign-Up Form

Move over paper brochures! A property landing page is the perfect way to advertise a new development or your current listings. The landing page for The Tapestry by City Developments Limited features interactive elements, such as a video and a lead-collection form, along with the traditional property description. Mixing property images and descriptions with a video can help people imagine what it will be like to actually live at the property. Plus, including a form for interested individuals to fill out to receive updates via email helps you focus your marketing efforts.Email Marketing Suggestion: Let folks on your list know about your latest properties. Use our scheduled emails feature to send new listings once a week or once a month. This is an effortless way for potential customers to stay informed about your new inventory.

The Tapestry

Liberty Home Builders’ Gift Card Giveaway

Ever wonder how to collect information about people visiting your site? Try a simple giveaway! Folks who are browsing your website might not leave their information via a sign-up form for your newsletter, but they could be more interested in a giveaway. Make it easy, like the entry form Liberty Home Builders setup, or ask for a bit more information from the entrant. For example, you could ask entrants if they plan to build a new home, and if so, how far in the future they wish to realize this dream.Email Marketing Suggestion: Ask entrants to opt into your email marketing list. After form submission, send an autoresponder with an opt-in link and a preview of the content you will send to subscribers.

Liberty Home Builders

View and Create Your Own

Need more ideas for your real estate business? Well, you could:

Check out these great ShortStack posts: Avoid The Most Common Mistakes Marketers Make with UGC Contests4 Critical Instagram Marketing Strategies for Your Small Business

See how easy it is to create your first Instagram contest or promotion.

Get Started Today. No credit card required. Risk-free.

About the author

By Jane Vance ・3 min read

Jane has over a decade of martech experience, with an emphasis in content marketing, UX, and customer success. Her combined skillset and years of hands-on experience make her a valuable player in the industry. In her free time, Jane loves quiet family dinners at home and a good book.

Get marketing tips straight to your inbox

Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
We’ll email you 1-3 times per week—and never share your info.