Double opt-in confirmation for email marketing is a hot-button topic among online marketers. Some people argue, with all of our efforts to streamline entry forms to generate leads for our email marketing lists, adding an extra step for folks to confirm the email addresses is counterintuitive. Others believe the confirmation step builds stronger lists and improves...
Update: ShortStack is GDPR compliant as of May 23, 2018. Are you familiar with the General Data Protection Regulation (GDPR)? Do you know how, or if, the new regulations will affect your business? Below you’ll find a quick overview of what GDPR is, who it affects, and what ShortStack did to prepare for the May 25th,...
Update: ShortStack is GDPR compliant as of May 23, 2018. Marketers located within the European Union (EU), or those with customers in the EU, know that May 25, 2018 is a big day. No, it’s not the first day of the World Cup (that’s the 14th of June!). It’s the date that the European General Data Protection...
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