Campaign Examples: Thanksgiving Contests and Coupons

Get creative with your holiday marketing! Stand out from the crowd with unique contests, coupons, and giveaways.

By Jane Vance ・3 min read
Campaign & Contest Ideas

The holiday marketing hustle is in full swing! Don’t let your messages get lost in the rush of holiday advertising. This week’s showcase is full of ideas to help you create unique contests, coupons and giveaways that stand out in a crowd!

Almond Roca’s “Black Friday/Cyber Monday Coupon” Sign-up

The biggest shopping day of the year is right around the corner! It’s the perfect time to make your devoted customers feel special. Almond Roca created a simple and effective coupon offering a Black Friday/Cyber Monday discount to those who submit their email address. This is a great way to collect information in order to contact customers after the holidays have passed! Almond Roca’s coupon also allows folks to start their shopping a few days early, giving them more time to take advantage of the offer. Now that’s helpful!Use our Black Friday/Cyber Monday Template to build one of your own.

Lanier Islands’ “Winter Win Your Wishlist” Giveaway

NEWSFLASH - Wishlists aren’t just for products! In their “Winter Win Your Wishlist” giveaway, Lanier Islands does an exemplary job of creating a wishlist where people win experiences. Entrants create wishlists from different activities they can enjoy while staying at Lanier Islands. They also have the option to share their wishlists, which are displayed on the Campaign for everyone to see, making it easy for them to give their wishlists to friends and family. Use our Win Your Wishlist Template to build one of your own.

Practical Parenting’s “Write & Win” Competition

Looking for a way to show off some of your products? Host a contest where users need to choose the prize they want to win. Practical Parenting’s “Write & Win” competition adds an interesting twist to the traditional sweepstakes by asking users to choose from one of six prizes, each being given away in different quantities. Entrants have greater chances of winning lower-value prizes, like one of 50 $50 gift vouchers, and lower chances of winning more expensive items. This is also a great way to learn which products your users are most interested in, while collecting email addresses for future marketing.Use our Pick a Box Template to build one of your own.

Lowe’s Market’s “Gobble Gobble” Giveaway

Do you want to run a contest, but you aren’t sure what to give the winner? Thoughtful prizes go a long way! The “Gobble Gobble” giveaway from Lowe’s Market is a perfect example. The winner receives two turkeys -- one for their Thanksgiving feast, and one to donate to their favorite charity. This is a wonderful way to tie the giving spirit of the holidays to a sweepstakes. Use our Simple Sweepstakes Template to build your own.

Need more ideas?

To get more campaign ideas, just hit the "Campaign Ideas" category on the ShortStack blog. We've also got more than 100 templates (and the majority of them are free for all users!) you can use to create contests, promotions, giveaways, landing pages, forms and more. All you need to access them is a ShortStack account (and that's free, too!).

About the author

By Jane Vance ・3 min read

Jane has over a decade of martech experience, with an emphasis in content marketing, UX, and customer success. Her combined skillset and years of hands-on experience make her a valuable player in the industry. In her free time, Jane loves quiet family dinners at home and a good book.

Get marketing tips straight to your inbox

Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
We’ll email you 1-3 times per week—and never share your info.