The ABCs of Landing Pages that Work [Infographic]

This content explains what landing pages are and how they are used to generate leads or motivate users to click through to another page. It also provides tips for creating effective landing pages.

By Dana Kilroy ・1 min read
Social Media

Landing pages are stand-alone web pages typically used to generate leads or motivate users to click through to another page.

A lead-generating landing page will typically ask the page's visitor to fill out a form in exchange for access to a resource (such as an ebook or whitepaper), a webinar, a discount coupon, free trial, contest entry, etc. A click-through landing page is used to motivate visitors to click through to another page where they can learn more about a product or company so they can make an informed decision before purchasing the company's product or service. Whatever the ultimate goal, the most effective landing pages feature clean design, a catchy headline, limited text and a clear call-to-action, as outlined in the infographic from Copyblogger, below. ShortStack has several new landing page templates that will help make the design and building process easy. To check out our templates, log in to your ShortStack account (or create one, it's free!) and search for "landing pages" in the Template Gallery. A is for AnalyticsBs is for Bounce rateC is for ConversionD is for DesignE is for EngagementF is for FlowG is for GoalH is for HeadlineI is for ImageryJ is for JustificationK is for KPIsL is for LayoutM is for MistakesN is for NavigationO is for OptimizationP is for PerformanceQ is for QualificationR is for ResistanceS is for SEOT is for TrafficU is for UnderstandingV is for VisualsW is for WritingX is for X-rayY is for YouZ is for ZenWant to know what all this alphabet soup really means? Keep reading!

abcs of landing pages that work

Like this infographic? Get landing page advice that works from Copyblogger.

About the author

By Dana Kilroy ・1 min read

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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