The ABCs of Landing Pages that Work [Infographic]

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The ABCs of Landing Pages that Work [Infographic]

Landing pages are stand-alone web pages typically used to generate leads or motivate users to click through to another page.

A lead-generating landing page will typically ask the page’s visitor to fill out a form in exchange for access to a resource (such as an ebook or whitepaper), a webinar, a discount coupon, free trial, contest entry, etc.

A click-through landing page is used to motivate visitors to click through to another page where they can learn more about a product or company so they can make an informed decision before purchasing the company’s product or service.

Whatever the ultimate goal, the most effective landing pages feature clean design, a catchy headline, limited text and a clear call-to-action, as outlined in the infographic from Copyblogger, below.

ShortStack has several new landing page templates that will help make the design and building process easy. To check out our templates, log in to your ShortStack account (or create one, it’s free!) and search for “landing pages” in the Template Gallery.

A is for Analytics

Bs is for Bounce rate

C is for Conversion

D is for Design

E is for Engagement

F is for Flow

G is for Goal

H is for Headline

I is for Imagery

J is for Justification

K is for KPIs

L is for Layout

M is for Mistakes

N is for Navigation

O is for Optimization

P is for Performance

Q is for Qualification

R is for Resistance

S is for SEO

T is for Traffic

U is for Understanding

V is for Visuals

W is for Writing

X is for X-ray

Y is for You

Z is for Zen

Want to know what all this alphabet soup really means? Keep reading!

abcs of landing pages that work

Like this infographic? Get landing page advice that works from Copyblogger.

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Dana Kilroy
dana@shortstacklab.com

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.