The Buying Habits of Tech-Savvy Shoppers [Infographic]

This content discusses the importance of social media for businesses selling tech-related products and provides eye-opening statistics.

By Dana Kilroy ・1 min read
Social Media

By this point, every business knows that social media plays an important role in marketing. But for businesses that sell tech-related products, including gadgets, it's a clear path to customers.

Today's infographic, from Posterscope, includes some eye-opening statistics:

• 61 percent of tech-savvy consumers engage with brands that use live social media feeds in their digital screen advertising (which is 188 percent more than a typical consumer).

• 38% of people who make purchases on social media consider themselves tech savvy.

• 73.2 percent of tech-savvy consumers say they regularly visit Facebook.

• 71.7 percent regularly visit Google.

• 70.6 percent regularly visit Amazon.

• 43.0 percent regularly visit Twitter.

• 41.0 percent regularly visit eBay.

• 32.3 percent regularly visit Apple/iTunes.

• 31.8 percent regularly visit Instagram.

• The number of tech-savvy people who say they have "written down a phone number/made a call" has dropped by 23 percent in the past four years.

• 72 percent of tech-savvy consumers are more likely to send a text (than to make a call).


About the author

By Dana Kilroy ・1 min read

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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