The Buying Habits of Tech-Savvy Shoppers [Infographic]

Buying Habits of Tech-Savvy Shoppers

The Buying Habits of Tech-Savvy Shoppers [Infographic]

By this point, every business knows that social media plays an important role in marketing. But for businesses that sell tech-related products, including gadgets, it’s a clear path to customers.

Today’s infographic, from Posterscope, includes some eye-opening statistics:

• 61 percent of tech-savvy consumers engage with brands that use live social media feeds in their digital screen advertising (which is 188 percent more than a typical consumer).

• 38% of people who make purchases on social media consider themselves tech savvy.

• 73.2 percent of tech-savvy consumers say they regularly visit Facebook.

• 71.7 percent regularly visit Google.

• 70.6 percent regularly visit Amazon.

• 43.0 percent regularly visit Twitter.

• 41.0 percent regularly visit eBay.

• 32.3 percent regularly visit Apple/iTunes.

• 31.8 percent regularly visit Instagram.

• The number of tech-savvy people who say they have “written down a phone number/made a call” has dropped by 23 percent in the past four years.

• 72 percent of tech-savvy consumers are more likely to send a text (than to make a call).


Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.