The Data You Collect from a Timeline Promotion Could Change the Way You Do Business

Facebook has changed their promotion guidelines, allowing businesses to host contests on their Timelines without using apps.

By Dana Kilroy ・1 min read
Social Media

Facebook has made a big change to their promotion guidelines.

As of August 27, 2013, Facebook no longer requires that Page admins use apps to host contests and promotions. Pages are now allowed to host contests on their Timelines, asking fans to Like or Comment on their status update as a way to enter.

So what exactly does all this mean? How does it affect businesses that run contests on Facebook? And what does our new feature -- the Comment/Like Importer -- have to do with this news?

Facebook's new change to their promotion guidelines makes it easier for businesses to host promotions and contests on their Timeline. Because of how quick and easy it is to host a Timeline contest, it's likely lots of businesses will see increases in engagement on their posts. For businesses that will receive hundreds or thousands of entries, i.e. Likes and comments, on their Timeline contests, organizing valuable contest data like email addresses and randomly selecting a contest winner might be difficult to do. ShortStack’s new Comment/Like Importer solves these two problems. To learn how to use our new Comment/Like Importer, check out this Help Doc. If you have any questions about our new Comment/Like Importer, leave your question in the comments below or feel free to send us a support ticket here.

BTW, if you want more information on Facebook's promotion guidelines update, including details about what's NOT allowed, here’s a list of a few good articles we’ve come across.

About the author

By Dana Kilroy ・1 min read

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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