The Psychology of Color: How it Affects Buying Decisions [Infographic]

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The Psychology of Color: How it Affects Buying Decisions [Infographic]

If your 2014 plans include re-vamping your logo or your website, if you’re planning an office redesign, or if you own a products-based business, this infographic is for you! Did you know that a whopping 84.7 percent of people say that color is a primary reason they buy a product? Or that a stunning 52 percent of people don’t return to certain stores because they don’t like the store’s aesthetics? Orange, one of ShortStack’s signature colors, is associated with warmth, excitement and enthusiasm — adjectives that we think sum us up nicely!

Thanks to the good folks at WebFX for putting this chart together.  We were surprised to learn that green is used in stores to help shoppers relax. What’s the most interesting tidbit you see here?

20130408-TopRankTeam-Psychology of colors

Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.