How to Cash in on the Pokemon Go Craze; it's Easier to Schedule Instagram Posts ; Prime Day Successes and More News

This content discusses various social business and marketing news stories, including the popularity of Pokemon Go and Instagram's new scheduling feature.

By Dana Kilroy ・1 min read
Social Media

Today we're sharing a few of the social business and marketing news stories that caught our attention this week.As if we didn't already spend enough time with our faces buried in our phones, along comes Pokemon Go. Stories about the game dominated marketing and business news this week (making us wish we'd invested a few ducats in Nintendo last month!).

In case you missed the Pokemon stories, this Marketplace piece explains what the fuss is about, and this one from Adweek looks at how businesses are taking advantage of the Pokemon Go craze. It turns out that Pokemon Go is a perfect advertising medium. If you're wondering how you might cash in on Pokemon Go, or any other fleeting trend for that matter, start with a simple landing page that features a special offer.

You could use ShortStack's Product Template to show off specific deals which, in this case, are tied in with Pokemon Go. You might say, for instance, "Anyone who is level 10 or higher gets a free drink." Of course, as with any Campaign, promotion is key to success!

An announcement that Instagram users could now schedule their posts using Buffer had us doing somersaults. It's not a perfect solution, but it's a step in the right direction for anyone who wants to use Instagram for marketing.

In case you've ever wondered about Facebook's app testing processes, you'll get lots of insight here. And anyone who has been frustrated by Facebook's advertising efforts should read this piece from Jon Loomer --right now.

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In tech news, we learned that virtual reality might have use helping pilots land planes in bad weather. Those of you who have already cut the cord won't find much you don't already know in this piece about the plight of cable news providers, but for those who've been on the fence, it's eye-opening. Amazon had a banner Prime Day this year, ringing up a reported near $1 billion in sales. That's a lot of Kindles and TVs....and shoes.

And in other "news" of the week: Jennifer Aniston tells everyone why she is not on social media. Nor is she pregnant.

About the author

By Dana Kilroy ・1 min read

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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