Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
For local businesses it's all about getting people into your store. An easy way to do this is to add a map of your location to your campaign, but it's also important to have a valuable campaign idea that drives traffic.
4 Things to Remember When Building a Campaign with An Interactive Map
1. Use a third-party app that connects to Google Maps: Anyone can put a screen shot of their location into their campaign, but you'll make it more convenient for your visitors if your map is actually interactive. The way to ensure this is by using a Google Maps Widget. The Google Maps Widget displays a map of one specific location using Google Maps. When someone clicks on the map it will load in Google Maps where they can navigate to your business from their location.
2. Add a Giveaway Element: Telling your fans where to find you is an important element to add to any campaign, but your first step is to drive people to that campaign. One way to do that is with a promotion. Living Well Health Clubs recently remodeled their gym so they're doing a giveaway of a free 3-day pass to encourage people to try out all their upgrades.
3. Make it Visual: Often times we talk about the logical side of campaigns; using share features, proper form fields, etc. However, the way your campaign looks can make a difference in how many entries you receive. Remember to keep your campaigns visually appealing but using bold and relevant photos. For example, Living Well Health Clubs has a gallery of photos of their upgraded gym so that visitors can get a glimpse into the new look. It provides a little bit of tease to what people are going to get once they come visit.
4. Set a Clear Goal: What is the point of your promotion? Obviously it is to drive traffic to your business, but there's most likely something extra you're going for. For example, Living Well Health Club's goal is to drive NEW members to their gym. They may have a separate promotion for existing members but they're using this campaign to attract new eyes. That's why their campaign is only open to new members and not existing ones.
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