What Brand Colors Say About Your Business [Infographic]

When was the last time you updated your logo or brand colors? If your 2016 plans include hiring an agency to redesign your logo, signage, or other brand fundamentals, you’ll want to check out this infographic from Marketo before your first meeting.

Certain colors are associated with specific attributes:

Red is aggressive and attention grabbing.
Purple is royal and mysterious.
Blue is trustworthy and secure.
Green is healthy and wealthy.
Yellow is creative and warm.
Orange is fun and exuberant.
Brown is natural and earthy.
Black is prestigious and valuable.
White is pure and noble.

It’s worth thinking about the first association people will have about your brand when they see your logo.

Dana Kilroy

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.