Jessica Miller helps ShortStack customers get started, and get the most out of our platform by creating "how to" tutorials. She also recommends strategies for customer success.
You’re a marketing superhero (normally), but we all have those weeks where time just seems to slip through our fingers. When your to-do list is a mile long, clients are blowing up your phone, and your boss seems to be edgier than normal, we have a fix. This 24 hour solution that will help you collect targeted leads, foster engagement, and build brand awareness for your business or your client’s.Running a contest or giveaway offers all of those benefits and more. By maximizing your output with contest-building software like ShortStack, you can take advantage of loads of features and a time-saving interface. We even have dozens of templates to get you started. So, if you need to produce something in a pinch, here’s what you can do with ShortStack in 24 hours.
1. Choose a plan and subscribe.
You may have a good idea of the features you’ll need, but if you don’t, ShortStack’s pricing plans are flexible. Subscribe to a free trial of a paid plan or start with the Free Plan to take your time getting used to the platform.Whichever plan you choose, signing up takes a mere minute. And if you have questions, reach out to the live chat or support team. If you can’t catch someone on live chat, support will get back to you quickly - certainly within 24 hours and mostly likely within the hour.
2. Once you’ve signed up, choose a template.
Browse through dozens of professionally designed templates in our template gallery. If you don’t see exactly what you’re looking for, don’t worry. They’re all 100% customizable. Select one to get started.
3. Take a few minutes to learn your way around.
When your template opens in the campaign builder, you may notice a step-by-step tutorial showing you the basics of how to get started.
I would recommend taking the tutorial or watching this getting started video. A few minutes invested in learning the platform may save you loads of time in the long run.
4. Customize your template to make it your own.
Add images, text and other content to make the campaign your own. Use the Style Panel to create a custom look and feel that matches your brand.
5. Set up an automated email to go out to entrants.
Running a contest or giveaway is like a gateway to better, long-term marketing because it will give you the opportunity to collect an email address.
Use an autoresponder as a follow up to form entry for either collecting a second opt-in to your email list, or to offer a discount or coupon to your online store. Heck, just use it to say, “Thanks for entering!” Autoresponders are versatile and a great way to keep the conversation going with your customers.
6. Test your campaign.
ShortStack makes it easy for you to test your campaign before publishing it. Click the Preview button to test your entry form, visibility settings, and actions. This gives you the opportunity to interact with the campaign as though it were live and make sure everything is working as you intend it to.
7. Publish your campaign to the web.
You can publish your campaign to a landing page or embed it on your website. You can even use a domain you’ve purchased to create a custom domain for your campaign.
8. Promote your campaign.
Point ads to it, post it on social media, and link to it from an email. There are loads of ways to get the word out about your campaign - here are a few more we’ve thought of.
If you have a question or get stuck, ShortStack’s support is fast.
Our support team answers questions 365 days a year. We’ll get back to you well within 24 hours if not right away, so don’t be shy!There’s more you can do with ShortStack beyond building and publishing a campaign.
Make sure you take advantage of marketing automation to leverage the data you’ve collected.
Use analytics to understand who’s interacting with your campaigns, and use the import feature to import contest entries from your Facebook and Instagram timeline contests.
Although it’s possible to get a contest up and running in 24 hours, the benefits of this all-in-one software can do your business a lot of good over the long-term.
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