Why Hosting Giveaways During the Holidays is Good for Business

Discover the power of contests to attract new customers, boost website traffic, and increase sales. Learn how to run successful giveaways.

By Dana Kilroy ・2 min read
Campaign & Contest Ideas

Have you been struggling with finding new customers? Want to know one of the best ways to boost traffic to your website, collect valuable leads and, ultimately, increase sales? In a word: contests. Giving something away -- whether it's a prize or a coupon -- is a terrific way to attract people to your business. Whether you've never run a giveaway before, or have hosted many, contests can motivate people to share their enthusiasm for your brand and inspire them to check in with you often to see what's new with you.

There are many variations, but these are the most popular kinds of giveaways that will allow you to collect the contact info you want:

1. Sweepstakes

-- in which you ask people to give you a name and email address in order to be entered for a chance to win. Here's an example of a simple Sweepstakes.

2. Share

-- in which you ask people to share a piece of content or the entry form in order to be entered for a chance to win. This example is from Star Fine Foods (we also have a link to a case study from this campaign below).

3. User-generated Content Contest

-- in which you ask people to create their own content (UGC) in order to be entered to win. Here's an example from Benefit (it was for Mother's Day but could easily be used for any occasion).

Learn more about how you can use ShortStack from these case studies about successful users:

Camp Chef used ShortStack to increase giveaway entries by 107%

Advanced Micro Devices used ShortStack to collect 98,000 leads.

Star Fine Foods used ShortStack to increase website traffic by 288%.

Zipcar UK used ShortStack to grow their email list by 717%.

By the way, it is possible to measure the results of your contests and other social media efforts. Interested in learning more about ShortStack's capabilities? Schedule a demo!

About the author

By Dana Kilroy ・2 min read

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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