Why Marketing on Instagram Makes Sense Now [Infographic]

Instagram has exploded in popularity with 400 million monthly active users. It has 58 times more engagement per follower than Facebook.

By Dana Kilroy ・1 min read
Social Media

In just five years, Instagram has exploded in popularity.

At last count, the photo-sharing platform had more than 400 million monthly active users and 75 million daily active users.

But here's a statistic that should really get your attention:

Instagram has 58 times more engagement per follower than Facebook. What's more, judging from the numbers, Facebook growth has plateaued (actually, not a surprise when you realize 93 percent of brands already have a Facebook presence) while Instagram is just getting warmed up: only 36 percent of marketers use Instagram. Convinced Instagram is worth your time? A relatively easy way to gather new Instagram fans and followers, and expand the reach of your brand, is with a simple Photo Vote Contest.

If you've already experimented with marketing on Instagram and been frustrated by the one link we're all allowed in our profiles, we have a workaround you'll like.

You can build a campaign using a ShortStack template, and then just update the campaign as frequently as you want, without having to update the link. You can even host a mix of content -- videos, coupons, newsletter signups, photos -- you name it, as you can see from our own campaign.

There are a few companies that have software solutions promising to automatically schedule posts, but last week Instagram put the kabosh on most of these options.

Thanks to selfstartr for putting this together.

Why Brands Should Embrace Instagram Instead of Facebook

About the author

By Dana Kilroy ・1 min read

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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