There are a number of contest options available, including giveaways, hashtag contests, photo contests, etc. First choose the goal (e.g., engagement, lead collection, brand awareness) and prize to help you can determine the type of contest you want to run. Read our post, “8 Steps to Running a Successful Contest,” for a complete overview.
The time it takes to build a campaign depends on the type of campaign you plan to create. We offer professionally designed templates and themes to help save you time. This means that building something simple, like a giveaway, might only take a few minutes to set up. Our post, “Build a ShortStack Campaign in Minutes Using Our Quick Start Guides,” will help you to create your campaigns quickly. As a best practice, we suggest giving yourself plenty of time to create, test and promote your campaign before it goes live.
We suggest using Facebook to drive traffic to your contest instead of publishing your contest to Facebook. You can embed your contest on your website — as a landing page or as a pop-up — and then promote it on Facebook. We recommend keeping contests on your own properties because it gives you the freedom to run the contest your way, without worrying about Facebook’s restrictions. Want to learn more about Facebook contests? Read “Everything You Need to Know About Running a Facebook Contest.”
Nope! ShortStack allows you to create online campaigns without the use of code. Use our widgets and Style Panel to build and style your campaign. If you do happen to be code-savvy, then you can use our Code Widget and CSS Editor to further customize your campaign.
There isn’t a way to publish a campaign directly to Twitter. However, you can publish your campaign as a standalone landing page or embed it on your website, then Tweet the link to the contest and post it in your Twitter profile description. Another option is to run a Twitter hashtag contest, where people submit entries by including a hashtag you indicate for contest entry in their Tweet (hashtag contests are available on our Brand and Enterprise plans). To learn more, read our post “How do I Run a Twitter Contest?”
ShortStack’s templates are professionally designed and fully customizable to fit your campaign and match your company’s branding. You can update the text and images, change the form fields, update the appearance using our Style Panel and the CSS Editor (available on the Business Plan and higher plans), and much more.
Instagram does not allow campaigns to be published directly to their platform. However, you can publish your campaign as a standalone landing page or embed it on your website, then post a link to the contest in your Instagram profile description and direct entrants to the link to enter. Alternatively, you can run an Instagram hashtag contest where people enter by including the contest hashtag (hashtag contests are available on our Brand and Enterprise plans). For more in-depth information on Instagram contests, read “How to do an Instagram Giveaway.”