Poll, Giveaway and "Just for Fun" [Campaign Examples]

This content features three different campaigns: a polling campaign, a giveaway contest, and a St. Patrick's Day campaign.

By Jane Vance ・3 min read
Campaign & Contest Ideas

This week’s Campaigns focus on doing things a little bit differently. We’re looking at how to use a poll to learn what an audience likes, how to use a giveaway to encourage repeat visits and how to use a "just for fun" campaign to engage with your audience. These three campaigns are all live so you can take a look.

SXSW Gaming Awards Polling Campaign

Contests aren’t the only way to drum up interest in an event. Thousands of people have visited the SXSW Gaming Awards Polling Campaign to vote for the game they think will win in categories like “Excellence in SFX” and “Excellence in Musical Score.” No prizes are being given away, no information is being collected, it’s just a simple Campaign to get folks engaged and excited about the upcoming South By Southwest event. Game On!

IDEA - This Campaign uses our Poll Widget. However, we suggest implementing a Voting Widget instead if you want to choose a winner based on the number of votes an entry receives. The Voting Poll Template is a perfect solution.Tip: Use the Voting Poll Template

Appleton International Airport’s Spring Break Escape Contest

Looking to run a giveaway so you can collect a bit of information about your entrants? Why not mix things up and give away a different prize each week? That’s exactly what Appleton International Airport is doing with their Spring Break Escape Contest. Each week, visitors to the Campaign can enter to win that week’s trip. This a a great way to encourage participation and repeat visits.

TIP - Use our time-based visibility settings to automatically change out entry forms each week.

WTOC’s Season of St. Patrick Campaign

Dyeing the river green, green beer, and "Kiss Me, I’m Irish” t-shirts going on sale can only mean one thing--St. Patrick’s Day is approaching! WTOC, a local TV station, knows the residents of Savannah takes St. Patrick’s Day VERY seriously, so they created a Season of St. Patrick Campaign that reflects the city’s love of the holiday. My favorite part of the Campaign is the downloadable coloring contest entry form. Let the fun begin!

TRY IT - Do you usually publish your Campaign to Facebook? Try web-publishing your Campaign instead, then embed it on your website! It’s a great way to get more traffic to your Campaign. Learn How to Embed a Campaign on your Website.

Check out these great ShortStack resources!

• BLOG POST: 7 Ways to Use Leads Collected from Social Contests

• VIDEO: How to use the Style Panel to build customized, designer-quality Campaigns

About the author

By Jane Vance ・3 min read

Jane has over a decade of martech experience, with an emphasis in content marketing, UX, and customer success. Her combined skillset and years of hands-on experience make her a valuable player in the industry. In her free time, Jane loves quiet family dinners at home and a good book.

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