Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.
When you think of using ShortStack for your business, hopefully you think of building Campaigns that include contests, newsletter integrations, menu displays, RSS feeds and more. All of these are GREAT ways to use ShortStack. If you want to see some examples, check them out here. Today we want to talk about three creative ways to use ShortStack that you may not have thought of. Or maybe, you've thought about them and wished they were something you could easily build, but didn't realize that with ShortStack, you can! Ready? Here we go!
We don't really like to use the term "landing page" too often because it sounds like a term used to describe a stagnant website. But sometimes that's exactly what you need! With ShortStack's Campaign Builder you can build landing Pages for your website, advertisements, competitions, coupons, etc. The greatest thing about using ShortStack for landing pages is you don't need to rely on a Web developer to design and code the page and place it on your Website. With ShortStack you can build it yourself and publish it yourself!We have used ShortStack to create some landing Pages for ourselves, here are three examples.
Example #1: A Landing Page that Announces Our New Campaign Builder. We recently announced upgrades to our designer and some exciting new features. Using the Campaign Builder we built a site that outlined all of the changes, our philosophy behind the changes and how they can benefit businesses. We've linked to this Page from our social sites and emails and we've embedded the site into our blog.
Example #2: A Landing Page Used to Collect Emails from a Blog Post: When we released our latest eBook, Why Every Business Needs to Stop Obsessing About Facebook Likes we wanted people to give us their email address but we didn't want them to have to go through Facebook to do it. We also wanted to bring some more attention to our blog since we have a large audience here to target. To do this we built a Campaign in ShortStack and embedded it into a Page on our blog. Unlike the previous suggestion where you can embed a Campaign within a blog post, you can also create a new Page on your blog and embed the Campaign there. As you can see below, this enabled us to build a form within ShortStack and use it within our blog to collect email addresses straight into our MailChimp list. From there we set up auto-responders providing further value to those that downloaded the eBook.
Example #3: A Landing Page for Ads: Landing pages are focused messages that your audience sees when they click on your online advertisements. Landing pages have proven to increase conversion rates when created properly. They deliver on your promise, inspire action and provide your audience with exactly what they're looking for without the hassle of digging through your website. Here are two examples of landing Pages we've built for ads we're running about our Campaign Designer. The first page is targeted toward ShortStack's free users. It focuses on ShortStack's features that may entice them to upgrade to a paid plan.
The second landing page is targeted toward ShortStack's paid users and emphasizes features they receive on paid plans.
Data Collection Point
The second way you might not have thought to use ShortStack is to create pages for your website where you collect information from your website visitors. We use this feature on our Webinars Page. We host a free webinar every week and even though we currently host the webinars at 11am PDT, we want to know if there is a time that works better for our users. Building the page in ShortStack allows us to have a form that people can fill out requesting their "best time" and it also allows us to easily list out the Webinar times and descriptions. The best part is that anyone in our office can update this page when necessary.
The third way to use ShortStack that you may not have thought of is for website offers that change frequently. The best time to take advantage of this is if you have a page on your site that needs to be updated frequently. Going through your web developer to constantly update a single page can be a hassle and things can fall behind. If you build your page with ShortStack you can update that page yourself without having to access the Website and worry about messing anything else up! Some ideas that can be executed with ShortStack include menus, event listings, store offerings, photo galleries, home listings (for Realtors), portfolios, media newsrooms, coupon offers, etc. We use this feature on the Login screen for ShortStack. It's a great place to offer up a free resource or important article to people who are signing into ShortStack. However, we update this page weekly, so using a Campaign built with ShortStack allows multiple people in our office to update it each week.
So there you have it, three ways to use ShortStack that you may not have heard of! Are you using ShortStack in a unique way? Let us know in the comments and we may feature you on our blog or website!
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