5 Design Tools to Help You Tell Your Brand’s Story Visually [Infographic]

Do you use content to engage with your customers? Are there some go-to tools that are indispensable for your creative efforts?

We can think of five popular ways we see brands telling their stories in visual ways:

• Quizzes and surveys make it easy for your customers to identify which of your products or servics fit their needs.

• Infographics allow you to use data and images to tell your story.

• User-generated content lets you feature your users images and words which in turn inspires their loyalty.

• Videos and GIFs are a powerful way to increase engagement (just look at your own news feeds for some idea of how popular these kinds of media are!)

• Calculators allow you to demonstrate how much money your product or service will save your users.

If you’re looking for the right tools to help you create must-see visual content, check out Flying Point Digital‘s colorful infographic that features a round-up (we’re particularly fond of ShortStack).

Dana Kilroy

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.