Author: Dana Kilroy

Want to generate more leads on YouTube without relying on PPC ad platforms like Google AdWords or Facebook ads? I've got two words for you: YouTube giveaways (or is that three words?!). YouTube has more than 1.3 billion users and, in any given month, eight out of 10 people between the ages of 18 and 49...

Hashtags can help people discover brands, and help brands to connect with people who are searching for specific content, products and/or services. Hashtags are searchable and clickable, and people use them to find conversations and content relevant to their interests. The key to making your brand discoverable, especially on Twitter and Instagram, is using the right...

Savvy marketers are always looking ahead, which is why we're already seeing lots of ShortStack users gearing up for one of the biggest marketing opportunities of the summer: Father's Day. The majority of Americans celebrate Father's Day (as many as 76%) and spend around $15 billion on gifts.* That spells potential for brands and businesses of all sizes. Are...

"BuzzFeed" and personality quizzes may be all fun and games on Facebook, but quizzes are good for more than entertainment. They present a tremendous opportunity for marketers to learn about their customers’ preferences. Back-to-school season is a profitable time of year for many retailers. In the fall of 2017, ShortStack designed a quiz for a company we’ll...

Instagram contests are popular. They're powerful. And they're a perfect way to grow lists of engaged users. Did you know: Instagram contests get 64x more comments than regular posts. 91% of posts with 1,000 comments are contests. Instagram contests get 3.5x more likes than regular posts. Contests conducted with partners get 79% more engagement. But here's the truly eye-opening...

Have you ever been stymied by the 150-character limit in your Instagram bio? How about the inability to add more than one link in that bio? Well, Instagram has apparently heard the grumbling. Instagram announced last week that now when you include a # or @ in your bio, they become live links that lead to another...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

System76 is a Linux computer manufacturer that designed POP!_OS (Pop!, for short), an operating system for software developers, makers and computer science professionals. Pop! has a devoted user base who appreciate the operating system’s flexibility. System76 also sells custom-built Linux computers. System76 was looking for innovative ways to get as many people as possible to download its...

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