Author: Dana Kilroy

Referral, partner and affiliate programs are a great way for marketers to make a little extra cash, and for businesses to attract more eyes to their product. Both programs bring new customers to your business through advocates of your product. At ShortStack, our referral program offers up 15% commission for each person who signs up for our service...

Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages that...

Do you want to run a marketing campaign but you’re tired of running a promotion? There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away. The best outlet for these campaigns is social media. Did you know that 8 out of 10 small businesses use social media for...

Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...

Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2020, make sure you’re up to speed on their current rules. A better idea? Don’t run your contest on Facebook! Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.” Instead, run your...