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Customer Data & Engagement

How to Use User-Generated Content Marketing in 2018

Learn how user-generated content (UGC) can benefit your business, with statistics showing higher click-through rates, conversions, and brand engagement.

Dana Kilroy

November 27, 2017

The Ultimate Guide to Hashtag Contests

This content explains how hashtags can help brands connect with their target audience on Twitter and Instagram through hashtag contests.

Dana Kilroy

February 8, 2022

Hashtag Contests & Instagram’s API Deprecation: What You Should Know

Instagram is deprecating features for running hashtag contests, but ShortStack has updated their capabilities to ensure access to Instagram features.

Jane Vance

November 19, 2018

9 Ways to Leverage the Data You Collect From Your Fans

Learn 9 ways to leverage the data you collect from your fans on social media, including email marketing and exclusive offers.

Dana Kilroy

June 9, 2020

9 Ways to Leverage the Data You Collect From Your Fans

Discover 9 ways to leverage the data you collect from your fans on social media and turn it into valuable marketing strategies.

Dana Kilroy

October 22, 2015

7 Customer Retention Tips to Keep Revenue Rollin’ In

Learn how to retain customers and increase future profits by implementing customer retention strategies after the holiday season.

Jessica Miller-McNatt

February 2, 2021

Puzzle Marketing: The Powerful Interactive Technique Your Competitors Aren’t Using

Discover the power of puzzle marketing and how it can engage your audience, increase brand recognition, and generate leads.

Will Blunt

September 21, 2023

The Game-Changing Analytics and Data Collection Strategies Digital Marketers Need in 2025

Learn how to utilize data effectively in your business strategy by understanding the four main data categories and implementing advanced entry form strategies. Discover analytics tools and metrics for better data analysis, and understand the importance of data governance and laws.

Jessica Miller-McNatt

February 2, 2023

Leverage Thank You Pages by Making Them Work for You

This content discusses the importance of the thank you page after form submission and provides 10 ideas for its content.

Jane Vance

August 12, 2021

Puzzle Marketing: The Powerful Interactive Technique Your Competitors Aren’t Using

Discover the power of puzzle marketing in engaging customers and boosting brand recall with interactive puzzles and games.

Will Blunt

September 2, 2021

Learn How a Jewelry Company Used Social Media, Giveaways, and Coupon Codes to Put Some Bling in Their Bottom Line

Le Vian, a fine jewelry company, created a virtual 11-day sales event with contests, special offers, and live virtual gatherings.

Jane Vance

June 15, 2021

The 5 Best Instagram Story Stickers That Drive Engagement for Businesses

Discover how Instagram Stories Stickers can help businesses engage with their customers through interactive and creative content.

Jane Vance

June 24, 2021

The 9 Most Important Marketing Campaign Metrics to Track

This content discusses the importance of tracking and analyzing marketing campaign metrics for better targeting, results, and conversions.

Will Blunt

May 13, 2021

Zero-Party Data: The Art of Asking People for Their Data Instead of Just Taking It

Learn about zero-party data and why it's important for marketers to collect it directly from customers through various methods like quizzes and sign-up forms.

Jane Vance

April 1, 2021

Take Advantage of a “National [Insert Noun/Verb] Day” to Grab Your Customers’ Attention and Promote Engagement

Discover how businesses can leverage national days for marketing opportunities on social media with five inspiring campaign examples.

Jane Vance

May 10, 2022

Why Collecting Customer Preferences Is Critical for Marketing Success

In today's market, brand differentiation is all about the customer experience. Research shows that buyers are willing to pay more for a great experience. Focusing on customer preferences and personalizing marketing is crucial for success in 2020. Surveys, interactive experiences, multi-step forms, and automated communication are effective ways to collect customer preferences. Prioritizing data collection can help create an unforgettable customer experience.

Will Blunt

September 3, 2020

Why You Should Use Unique Codes in Your Next Instant Giveaway

Learn how instant win giveaways can provide immediate gratification to your customers with unique codes for personalized rewards and prizes.

Will Blunt

February 4, 2020

The Best Ways to Collect Entries in your Contest or Giveaway

Learn how to collect entries for your online contest or giveaway using different methods such as likes, comments, hashtags, and forms.

Jessica Miller-McNatt

June 11, 2019

The 12 Best Ways to Build Trust For Your Business in a Skeptical Online World

Learn how to build trust with skeptical online customers through video testimonials, third-party reviews, professional website design, and more.

Will Blunt

April 23, 2019

The 51 Best Hashtags for Beauty and Personal Care

Discover the most popular beauty and personal care hashtags on Instagram to increase your brand's visibility and beat the competition.

Jessica Miller-McNatt

May 21, 2019

The 86 Best Hashtags for the Music and Events Industry

Learn how to amplify your visibility and build hype for your music industry business or event with popular hashtags.

Jessica Miller-McNatt

April 16, 2019

The 62 Best Hashtags for Health and Wellness Marketing

Discover the best hashtags to boost your health and wellness products or services' discoverability on Instagram and Twitter.

Jessica Miller-McNatt

March 19, 2019

The 56 Best Hashtags for Bars and Restaurants

This article provides a list of the best hashtags to use for bars, restaurants, and profiles featuring food and drinks.

Jessica Miller-McNatt

February 19, 2019

See How Chubbies Got One Million Views on a "Dad Bod" UGC Contest [Case Study]

Chubbies, the men's clothing brand, hosted a user-generated content contest using ShortStack to find diverse models for their brand.

Dana Kilroy

September 20, 2018

The Most Important Instagram Contest Rules [Infographic]

Learn how Instagram contests can help you grow your engaged user base, with eye-opening statistics and guidelines to follow. Get started now!

Dana Kilroy

April 10, 2018

User Generated Content Marketing? Get Permission!

Learn why user-generated content (UGC) is valuable for brands and how to obtain permission to use customers' content legally.

Dana Kilroy

December 6, 2017

User-generated Content and Content Rights Management [Free Guide]

This content discusses the importance of user-generated content (UGC) in marketing and the challenges and benefits it presents for brands.

Dana Kilroy

March 6, 2018

Ways to Take Advantage of the User-Generated Content Trends for the Holidays

Learn how to engage with your customers and gather valuable user-generated content through UGC contests and hashtag campaigns.

Dana Kilroy

November 17, 2016

Weekly Campaign Idea: User-Generated Content Campaign

This content discusses the benefits of user-generated content campaigns and provides tips for building successful campaigns.

Dana Kilroy

August 19, 2015

Instant Win Games for Lead Gen You Can Build Today

Learn how to build your own instant win giveaway to draw in tons of traffic and generate leads.

Jessica Miller-McNatt

April 7, 2025

How to Improve Your Lead Scoring for Better Sales

Learn why lead scoring is a worth-while strategy for better targeting and boosted conversions.

Jessica Miller-McNatt

July 10, 2024

How to Build Smarter Entry Forms to Optimize Conversions and Reduce Abandonment

Learn how to reduce form abandonment rates and increase sales by improving the design and optimization of your entry forms.

Jessica Miller-McNatt

April 20, 2023

How to Use BuzzFeed-Style Quizzes for Marketing

This content discusses the popularity of quizzes on social media and how businesses can use quizzes as a marketing tool.

Dana Kilroy

March 30, 2023

How YETI Made Coolers Cool

YETI, a global leader in coolers, transformed a mundane product into a coveted status symbol through creative marketing strategies.

Kenny Goranson

January 27, 2022

How to Get More Podcast Reviews with a Giveaway

Learn how to boost your podcast's success by running a review giveaway. Discover the benefits of podcast reviews and how to implement a giveaway strategy.

Will Blunt

June 17, 2021

How to Increase Customer Engagement From a Distance These Holidays

Discover innovative tactics to engage with customers during the holiday season, including interactive experiences and online events.

Will Blunt

December 3, 2020

How to Use Gated Content to Collect Leads

This content discusses the benefits of using gated content to generate quality leads and provides examples of different strategies.

Jessica Miller-McNatt

June 1, 2021

How Our Holiday “Elf on the Shelf” Contest Helped Our Customers Learn About New Features and Increased Brand Awareness

Discover a unique holiday contest that breaks the mold! ShortStack's Jack on the Stack contest combines Elf on the Shelf with prizes.

Jane Vance

December 8, 2020

How to Understand What Motivates Your Customers to Take Action

This content discusses the importance of understanding customer motivations and how it can improve marketing strategies and increase conversions.

Will Blunt

April 6, 2021

How Motherhood Maternity Leveraged an Instant Win Contest to Collect 52,000+ Leads

Motherhood Maternity ran a contest to engage with their target market of expectant moms and collected over 52,000 entries.

Jane Vance

July 14, 2020

How to Use Email Automations to Engage Leads after Signup

Learn how to engage leads and turn them into long-term brand advocates using automated email campaigns.

Cynthia Dam

July 23, 2020

How to Ask Customers For Reviews and Recommendations (5 Tips and Tactics)

Learn how to ask customers for reviews and recommendations to boost your business's success and build trust with prospects.

Will Blunt

May 7, 2020

How SunRype Collected 97,000+ Entries and Valuable Customer Data: Customer Success Story

Discover how SunRype incentivized customers to share their data through a giveaway, resulting in increased brand awareness and customer acquisition.

Jane Vance

March 26, 2020

How to Leverage User-Generated Content For Your Business

User-generated content (UGC) is the future of marketing, with 35% more memorability and 50% more trust than other media.

Will Blunt

January 17, 2019

How to Develop a Powerful Following For Your eCommerce Business

Learn how to build a following for your eCommerce business by aligning your brand, offering something unique, collaborating with influencers, and encouraging user-generated content.

Will Blunt

March 7, 2019

How To Leverage Your Leads All Year Round (Instead Of Always Finding New Ones)

Learn how to leverage your existing leads and decrease customer acquisition costs with interactive marketing, quizzes, referrals, customer feedback, and automation.

Will Blunt

June 30, 2020

How to Create a Contest Marketing Strategy That Generates Qualified Leads All Year Round

Learn how to create a successful contest marketing strategy that aligns with your business goals and maximizes lead generation.

Will Blunt

June 11, 2020

How to Collect Valuable Consumer Data without Upsetting Customers

This content discusses the importance of collecting and using customer data in a transparent and beneficial way for businesses and consumers.

Dana Kilroy

July 7, 2020

How to Run a Successful UGC Hashtag Contest

Learn how to run a user-generated content hashtag contest on social media to increase brand awareness and engagement.

Dana Kilroy

January 2, 2018

How to do an Instagram Giveaway

Learn how Instagram giveaways can help you capture user-generated content and drive sales for your business.

Dana Kilroy

September 6, 2017

Case Study: How to Run a Successful Hashtag Contest and Collect 106K Entries

Learn how Cruise Lines International Association used a month-long hashtag contest to promote cruising to a new audience.

Dana Kilroy

January 30, 2017

How to Use User-Generated Content to Capture Customers [Infographic]

Learn why user-generated content (UGC) is a powerful marketing tool and how it influences millennials and boomers differently.

Dana Kilroy

January 5, 2017

Increase Your Instagram Engagement by More Than 150% [Webinar Recording]

This content is a recording of a webinar that discusses how to increase engagement on Instagram by over 150%.

Dana Kilroy

July 29, 2016

Best Examples of Contest and Giveaway Hashtags [Updated]

This content provides tips for creating effective hashtags for contests, sweepstakes, and giveaways on social media platforms.

Dana Kilroy

July 5, 2016

Cost-effective Ways to Grow Your Business Through User-generated Content on Social Media [Guest Post]

This content discusses the concept of user-generated content (UGC) and provides practical tips for using UGC to grow your brand.

Dana Kilroy

February 1, 2016

Avoid The Most Common Mistakes Marketers Make with UGC Contests

Learn how to host a successful user-generated content (UGC) giveaway by avoiding common mistakes and maximizing engagement and results.

Ana Gotter

February 20, 2018

Affordable Alternatives to Curalate, Piqora, Olapic and More

Learn how to use Instagram as a marketing tool and an ecommerce solution with our new customizable template.

Dana Kilroy

January 13, 2016

All the Ways to Collect Online Contest Entries

This content provides information on different methods to collect entries in an online contest, including entry forms, hashtag feeds, and comments/likes.

Jessica Miller-McNatt

September 7, 2021

9 Ways to Leverage the Data You Collect From Your Fans

Discover 9 ways to leverage the data you collect from your fans on social media, including email marketing campaigns and exclusive offers.

Jessica Miller-McNatt

August 11, 2022

9 Successful Holiday Campaigns and How to Re-create Them For Your Business

Learn how to create successful holiday social media campaigns with hashtag campaigns, user-generated content contests, and giveaway contests using ShortStack.

Jane Vance

December 3, 2019

72 Most Popular Instagram Hashtags for Business [Updated]

This content discusses using Instagram for marketing, including running contests and using hashtags effectively. It also highlights popular Instagram hashtags.

Dana Kilroy

December 21, 2015

7 Ways to Earn Long-Lasting Loyalty With Your Customers

This content explores the concept of customer loyalty and provides seven tips for earning and maintaining loyal customers.

Will Blunt

August 18, 2020

7 Restaurants Using TikTok Marketing to Engage with Customers

Discover how popular restaurant chains are using TikTok to engage with their audience and grow their brand. Get tips and inspiration for your own TikTok strategy.

Will Blunt

November 23, 2021

7 Proven Ways to Build an Email List That Converts

Learn the best ways to grow your email lists with prospects who actually convert.

Jessica Miller-McNatt

March 19, 2024

6 Ways to Turn Abandoning Website Visitors Into Customers With Exit-Intent Pop-Ups

Discover how exit-intent pop-ups can help reduce website abandonment and engage visitors with these six effective strategies.

Jane Vance

January 4, 2022

6 Quiz Ideas to Engage your Customers and Collect Leads

Discover how quizzes can be a fun way to engage with your audience and collect leads for your brand.

Jane Vance

June 3, 2019

6 Lead-Generation Campaigns to Celebrate Spring

Discover six creative lead-generation campaigns for the spring season, including photo contests, giveaways, and sweepstakes. Start building your lists now to carry you through the year ahead.

Jane Vance

March 2, 2023

6 Lead-Generation Campaigns to Celebrate Spring

Discover six creative lead-generation campaigns for the spring season, including photo contests, giveaways, and sweepstakes. Start building your lists now!

Jane Vance

March 25, 2019

6 Fresh Ideas for Generating UGC this Spring

Discover six unique UGC campaigns to freshen up your collection efforts and turn leads into sales with email marketing.

Jane Vance

March 28, 2024

6 Brands That Engage Gen Z by Being “Real”

This content discusses the importance of using real people in digital marketing campaigns and highlights six brands that prioritize authenticity.

Rina Bottom

February 3, 2022

5 Ways to Use Sentiment Analysis to Improve Customer Experience

This content discusses sentiment analysis and how businesses can use it to improve customer experiences and increase sales.

Kate Parish

July 27, 2023

5 Ways to Humanize Your Marketing Automation

This content discusses the use of marketing automation and provides five strategies to make it feel more personal and engaging.

Jessica Miller-McNatt

April 12, 2022

5 Types of Marketing Data You Should Collect as Well as Email Addresses

This content discusses the importance of collecting marketing data, including email addresses, product preferences, communication preferences, interests, problems, and qualifying information.

Will Blunt

April 2, 2020

5 Marketing Strategies Concert Venues Can Use to Keep Patrons Engaged After the Show Is Over

Discover effective digital strategies to keep venue patrons engaged after a live performance, including branded hashtags, segmented email lists, giveaways, rewards clubs, and quizzes.

Jessica Miller-McNatt

November 30, 2021

5 Contest Ideas to Build Your Restaurant’s Brand

ShortStack offers contest ideas to help restaurants stand out from their competition and engage with customers through recipes, photos, quizzes, and more.

Kenny Goranson

August 31, 2021

5 Clever Ways to Collect User-Generated Content (UGC)

Discover the power of user-generated content (UGC) in marketing campaigns through famous examples like Starbucks, Aerie, and Coca Cola. Learn how to implement UGC strategies for your business.

Jessica Miller-McNatt

October 20, 2020

5 Best User-Generated Content Ideas for Holiday Marketing (2025 Edition)

Learn how to leverage user-generated content (UGC) for your 2025 holiday marketing campaigns and increase brand awareness, engagement, and product reviews.

Dana Kilroy

September 13, 2018

4 Things You Must Do Before Hosting an Instagram Contest

Learn how to host an Instagram contest and attract more followers with these four simple steps. Get started today!

Dana Kilroy

June 15, 2015

4 Games That Make Lead Collection Fun for Participants & Increase Brand Awareness

Learn how to increase brand awareness and engage customers by using games in your online sweepstakes and giveaways.

Jane Vance

April 7, 2021

4 Ideas for B2B Marketing and Lead Collection Success

This blog post features four examples of successful online marketing campaigns for B2B marketers to reach their target market.

Jane Vance

April 29, 2019

4 Best Practices for Building a User-generated Campaign

This content discusses the benefits of user-generated content (UGC) campaigns and provides tips for building successful campaigns.

Dana Kilroy

July 31, 2015

3 Unique Lead Generation Campaigns for Real Estate Marketers to Attract and Engage New Buyers and Sellers

ShortStack offers three ideas for real estate professionals to outperform their competitors and grow their business using online contests.

Kenny Goranson

October 14, 2021

3 Tips for Making Your Brand’s Instagram Profile Shoppable

Learn three effective ways to turn your Instagram account into a money-making machine and increase your brand's ROI.

Jane Vance

July 8, 2021

3 Keys to Using Data-Driven Marketing for Effective Holiday Promotions

Learn how data-driven marketing can help you achieve your holiday sales goals and conduct effective promotions. Discover three strategies to make your holiday promotions shine.

Brent Danberg

December 1, 2022

3 Experts Reveal How You Should Use Your Holiday Leads in the New Year

Learn how to effectively use the leads you collect during the holiday season in your marketing efforts for the new year. Plan early, make it about the New Year, turn customers into brand advocates, and remember to connect with real people. Expert advice and additional resources available.

Jane Vance

November 18, 2021

22 Ways To Turn Your Holiday Customers Into Long-Term Brand Advocates

Learn how to turn your holiday customers into long-term brand advocates with these 22 effective strategies and tips.

Will Blunt

October 31, 2019

16 Easy Ways to Collect Email Addresses -- Expert Tips

This content provides 16 easy ways to collect email addresses and build a valuable list, including tips from business owners and marketing experts.

Dana Kilroy

October 22, 2020

158 Most Popular Hashtags for Instagram, Marketing and More [Updated]

Learn how to use hashtags to build a bigger Instagram following and market your business effectively. Includes popular hashtags for various industries.

Dana Kilroy

December 13, 2016