7 Keys to Building Landing Pages that Convert
Campaign & Contest Ideas

7 Keys to Building Landing Pages that Convert

Landing pages — individual web pages that are separate from a company’s main website — are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages

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How to Collect Valuable Consumer Data without Upsetting Customers
Customer Data & Engagement

How to Collect Valuable Consumer Data without Upsetting Customers

Consumers want privacy, businesses want data — here’s how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the

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Your Guide to Facebook and Instagram Contest Rules 2020
Best Practices

Your Guide to Facebook and Instagram Contest Rules 2020 [TEMPLATE]

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be

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