Author: Dana Kilroy

Everyone knows a prize can make or break a contest. But have you ever wondered about the kinds of prizes that will help you generate the most list growth? We looked at some of the most popular contests and giveaways ShortStack users built and discovered something kind of interesting: It's not necessarily the value of the...

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...

Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...

Chubbies, the men’s clothing brand that makes stretchy quad-displaying shorts and is known for its cheeky tag lines (“Sky’s out, thighs out!”), recently set out to take more ownership of its marketing channels -- namely social and email -- by hosting a user-generated content (UGC) contest. Chubbies’ used ShortStack to run its “2018 Chubbies Man Model...

The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins aren't even carved yet, but for marketers it’s time to start thinking about what’s ahead: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday sales are in full swing -- just...

If you're using Twitter for marketing, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks (hint: it's time to start thinking about the holidays now). Contests are still a very effective way to reach prospective followers and customers on Twitter, and can generate tons of engagement and...