Author: Dana Kilroy

"BuzzFeed" and personality quizzes may be all fun and games on Facebook, but quizzes are good for more than entertainment. They present a tremendous opportunity for marketers to learn about their customers’ preferences. Back-to-school season is a profitable time of year for many retailers. In the fall of 2017, ShortStack designed a quiz for a company we’ll...

Instagram contests are popular. They're powerful. And they're a perfect way to grow lists of engaged users. Did you know: Instagram contests get 64x more comments than regular posts. 91% of posts with 1,000 comments are contests. Instagram contests get 3.5x more likes than regular posts. Contests conducted with partners get 79% more engagement. But here's the truly eye-opening...

Have you ever been stymied by the 150-character limit in your Instagram bio? How about the inability to add more than one link in that bio? Well, Instagram has apparently heard the grumbling. Instagram announced last week that now when you include a # or @ in your bio, they become live links that lead to another...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

System76 is a Linux computer manufacturer that designed POP!_OS (Pop!, for short), an operating system for software developers, makers and computer science professionals. Pop! has a devoted user base who appreciate the operating system’s flexibility. System76 also sells custom-built Linux computers. System76 was looking for innovative ways to get as many people as possible to download its...

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on April 4, 2018 Facebook (which owns Instagram) announced today it has disabled several Instagram Platform APIs. Third party Instagram apps will no longer be able to use APIs that provide access to follower lists, likes, relationships and public comments. What does this...

It’s almost March 1st. And you know what that means: Tip-off for the annual college basketball tournament is just around the corner. Are you interested in capturing some of the enthusiasm displayed by sports fans from coast to coast and doing some March Madness Marketing of your own? Have you figured out how your business might...

We’re on a mission to save our users time and money. You’re already using ShortStack to build lead-capturing campaigns, including contests and quizzes. And we know you’re using our marketing automation features -- like autoresponders and scheduled emails -- to stay in touch with your customers. Now you can do even more, all within ShortStack. We’ve added a...

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