Author: Dana Kilroy

August 7, 2018 The Small-Town Radio Station that Got 24 Million Views on a Mother’s Day Giveaway

Posted at 12:50h in Customer Stories

Giveaways are by far the most popular type of interactive marketing campaigns ShortStack users run. It’s a common scenario for brands to get hundreds of thousands of views and collect tens of thousands of entries and email leads from their campaigns. But a recent Mother’s Day contest, hosted by a small midwestern radio station, got so much...

July 24, 2018 Example Giveaway Rules for Instagram Contests and Giveaways

Posted at 11:51h in Best Practices, Campaign Ideas, Contests, Instagram

If you're marketing on Instagram, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks (hint: it's time to start thinking about the holidays). Contests are still super effective on Instagram and can generate tons of engagement -- probably more than they do on any other social network...

June 19, 2018 How to Collect Valuable Consumer Data without Upsetting Customers

Posted at 06:53h in Best Practices

Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...

June 5, 2018 One Company, One Template, Two Campaigns, Tons of Leads [Case Study]

Posted at 09:20h in Best Practices, Customer Stories

It's barely summer -- we know -- but it's never too soon to start thinking about the kinds of interactive marketing campaigns you're going to build for the holidays. In fact, now is the perfect time to get your holiday marketing plans in order. Today's post, which highlights a company that ran two multi-day giveaway posts...

May 17, 2018 How to Generate More Leads on YouTube

Posted at 06:59h in Best Practices, Contests

Want to generate more leads on YouTube without relying on PPC ad platforms like Google AdWords or Facebook ads? I've got two words for you: YouTube giveaways (or is that three words?!). YouTube has more than 1.3 billion users and, in any given month, eight out of 10 people between the ages of 18 and 49...

The Ultimate Guide to Hashtags and Instagram Hashtag Contests

May 3, 2018 The Ultimate Guide to Hashtag Contests [2018]

Posted at 11:24h in Best Practices, Contests, Guides & eBooks, Instagram, User-Generated Content (UGC)

Hashtags can help people discover brands, and help brands to connect with people who are searching for specific content, products and/or services. Hashtags are searchable and clickable, and people use them to find conversations and content relevant to their interests. The key to making your brand discoverable, especially on Twitter and Instagram, is using the right...

May 1, 2018 Creative Father’s Day Contest Ideas

Posted at 08:58h in Campaign Ideas

Savvy marketers are always looking ahead, which is why we're already seeing lots of ShortStack users gearing up for one of the biggest marketing opportunities of the summer: Father's Day. The majority of Americans celebrate Father's Day (as many as 76%) and spend around $15 billion on gifts.* That spells potential for brands and businesses of all sizes. Are...

April 19, 2018 How a Global Furniture Brand Used a Personality Quiz to Collect More Than 175,000 Leads

Posted at 06:33h in Campaign Ideas, Contests, Customer Stories

"BuzzFeed" and personality quizzes may be all fun and games on Facebook, but quizzes are good for more than entertainment. They present a tremendous opportunity for marketers to learn about their customers’ preferences. Back-to-school season is a profitable time of year for many retailers. In the fall of 2017, ShortStack designed a quiz for a company we’ll...

April 10, 2018 The Most Important Instagram Contest Rules [Infographic]

Posted at 06:20h in Contests, Instagram, User-Generated Content (UGC)

Instagram contests are popular. They're powerful. And they're a perfect way to grow lists of engaged users. Did you know: Instagram contests get 64x more comments than regular posts. 91% of posts with 1,000 comments are contests. Instagram contests get 3.5x more likes than regular posts. Contests conducted with partners get 79% more engagement. But here's the truly eye-opening...

April 5, 2018 The Best Mother’s Day Marketing Ideas to Drive Customer Engagement

Posted at 10:16h in Campaign Ideas

Right about now, your customers are starting to look for creative ways to spoil their moms. I'm here to help you help them! Americans love their moms. In fact, we love them so much we routinely spend more than $21 billion dollars on Mother's Day gifts, like jewelry, spa treatments and flowers. But even if you don't...

Author: Dana Kilroy

August 7, 2018 The Small-Town Radio Station that Got 24 Million Views on a Mother’s Day Giveaway

July 24, 2018 Example Giveaway Rules for Instagram Contests and Giveaways

June 19, 2018 How to Collect Valuable Consumer Data without Upsetting Customers

June 5, 2018 One Company, One Template, Two Campaigns, Tons of Leads [Case Study]

May 17, 2018 How to Generate More Leads on YouTube

May 3, 2018 The Ultimate Guide to Hashtag Contests [2018]

May 1, 2018 Creative Father’s Day Contest Ideas

April 19, 2018 How a Global Furniture Brand Used a Personality Quiz to Collect More Than 175,000 Leads

April 10, 2018 The Most Important Instagram Contest Rules [Infographic]

April 5, 2018 The Best Mother’s Day Marketing Ideas to Drive Customer Engagement

Example Rules for Hashtag Contests — Including Best Practices

Can I Reward Participants for Sharing My Contest or Giveaway on Social Media?

The Small-Town Radio Station that Got 24 Million Views on a Mother’s Day Giveaway

How to Use a Contest to Start a Successful Email Drip Campaign

Campaign Examples: Rev-up Customer Engagement and Drive Sales

Build fun, effective and stunning interactive marketing campaigns without worrying about the tech behind them.

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