Are you knee-deep in planning your holiday marketing campaigns and starting to feel panic set in? I've got some great news for you. ShortStack has a handful of readymade templates just made for holiday marketing, and I'm going to share details here about how you could use them to take advantage of this busy time of...
Everyone knows a prize can make or break a contest. But have you ever wondered about the kinds of prizes that will help you generate the most list growth? We looked at some of the most popular contests and giveaways ShortStack users built and discovered something kind of interesting: It's not necessarily the value of the...
Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...
Chubbies, the men’s clothing brand that makes stretchy quad-displaying shorts and is known for its cheeky tag lines (“Sky’s out, thighs out!”), recently set out to take more ownership of its marketing channels -- namely social and email -- by hosting a user-generated content (UGC) contest. Chubbies’ used ShortStack to run its “2018 Chubbies Man Model...
The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins aren't even carved yet, but for marketers it’s time to start thinking about what’s ahead: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday sales are in full swing -- just...
I got my first Halloween email today so you know what that means! Even though it's still back-to-school "season" it's time to get your holiday marketing plans in gear. Don't hate us. The fact of the matter is, if November and December are months when you do a good chunk of business, you can't afford to put off...
If you're using Twitter for marketing, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks (hint: it's time to start thinking about the holidays now). Contests are still a very effective way to reach prospective followers and customers on Twitter, and can generate tons of engagement and...
Giveaways are by far the most popular type of interactive marketing campaigns ShortStack users run. It’s a common scenario for brands to get hundreds of thousands of views and collect tens of thousands of entries and email leads from their campaigns. But a recent Mother’s Day contest, hosted by a small midwestern radio station, got so much...
If you're marketing on Instagram, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks (hint: it's time to start thinking about the holidays). Contests are still super effective on Instagram and can generate tons of engagement -- probably more than they do on any other social network...
Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...
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