Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and prime them to buy what you’re selling. At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create landing pages that...
Do you want to run a marketing campaign but you’re tired of running a promotion? There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away. The best outlet for these campaigns is social media. Did you know that 8 out of 10 small businesses use social media for...
If you're looking for tips about how to grow an email list, you've come to the right place. We asked a handful of business owners and marketing experts for their go-to tips and tools for collecting email addresses they can then use to generate new leads, and stay in touch with existing customers. Here are 16 easy ways...
When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. This means the design and copy on the landing page you link to have to be spot on. Over the...
If you're marketing on Instagram, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks. Contests are still super effective on Instagram and can generate tons of engagement -- probably more than they do on any other social network -- and bring you the ROI I bet you're...
Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...
Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...
What are you doing -- right now -- to promote your new campaign? Remember back in the good old days -- like 2015 -- when you'd build a campaign and get hundreds or thousands of entries? Or when you'd share a blog post on Facebook and get a gazillion likes and shares? The idea that "If...
Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2020, make sure you’re up to speed on their current rules. A better idea? Don’t run your contest on Facebook! Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.” Instead, run your...
Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...
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