For businesses in the music industry, musicians, events-related organizations, or anyone looking to build hype around something about to kick off, it’s important to amplify your post’s visibility with all of the tools at your disposal. Using popular hashtags can help you reach more people, and for an album release, or boost in ticket sales, choosing the...
The businessman, author and columnist Harvey McKay once said, “Time is free, but it’s priceless.” The power of how we spend each minute of the day has the potential to change our lives, even change the world. So, whether you work for or own a business, gaining control of your time will lead to higher productivity...
When Jeopardy's on, you can’t resist shouting answers at the TV. Pull out your Trivial Pursuit board - does it have a bit of wear and tear? And if you’re headed to trivia night at your local watering hole, wear comfy shoes. Odds are it’s standing-room only. People love to answer trivia questions, and in this...
Health and wellness is now a $4.2 Trillion dollar industry, having experienced almost 13% of its growth in the last two years. Suffice it to say, it’s booming. And a 30 second scroll through your Instagram feed may lend a theory as to why. Think back to circa 1990. You’re sitting on the couch watching the TV....
It’s a little crazy to think about, but any action you take online is tracked - a Google search, a link click, a scroll past a Facebook post - and every event is tallied and delivered up in neatly curated graphs and charts for businesses to oogle over. In most cases, this is great! Businesses can take...
Do a quick scroll through your Instagram feed. If you’re anything like me, it’s literally back-to-back posts featuring food and cocktails. But when someone asks me, “Where would you like to eat?” even after scrolling past dozens of food finds, my mind is completely void of ideas. How can this be? The problem is this: Instagram is so...
Not all customers are created equal. On one end of the spectrum, there’s the shopper who uses a coupon from one of those daily deal sites to take advantage of a special offer, and never comes back to buy anything else. (Yeesh!) On the opposite side of the spectrum are your best customers - loyal patrons who have...
Does this list describe you? You’re a marketer. You know what hashtags are and how to use them. You don’t want to spend your days figuring out the best hashtags to use. Then keep reading. Using hashtags to help you promote your posts and draw attention to your business is a no-brainer for most marketers. And you’re most...
More than 100 years ago, the showman P.T. Barnum observed, “Nothing draws a crowd like a crowd.” That statement couldn’t be more true today. Would you dare step foot in a restaurant before checking the reviews? How often do you opt for the YouTube tutorial with five views vs. the one with 5,000? In a world where...
Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by a good...
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