Author: Jessica Miller

The face of marketing is ever-evolving. Although ad agencies still churn out professionally polished ad campaigns, major brands have tapped into the power of handing over the marketing reigns to their customers and brand loyalists. How are they doing this? With thoughtfully executed campaigns aimed at collecting user-generated content which, simply put, is content (images, stories, tweets, videos,...

Pull out your phone and do a quick scroll through your Instagram feed. You’ll probably see at least one post announcing a giveaway and asking you to comment and maybe tag a friend. The reason a giveaway is most likely awaiting you in your feed is that 33.5 million Instagram posts are hashtagged with #giveaway right...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

ShortStack’s templates are a great guide for helping you build professional looking landing pages, contests and giveaways, but when you’re looking for a truly custom look, nothing can compete with using custom images to complement the look of your brand. When it comes to using graphics and images in your landing pages, knowing a few tricks of...

COVID-19 has shut down most of the world and forced everyone to stay home. In such despairing times, it's inspiring to see how businesses and communities have rallied together to help each other out. Here at ShortStack, we’re humbled by those who have pivoted their businesses to produce hand sanitizer, sew masks, or offer free home delivery....

If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...

Whether the COVID-19 virus has affected you directly or you’re among the millions who will suffer the economic impact of a nation-wide quarantine (or both!), it’s so important to try and focus on the positive. 1.) You’re not alone. There is comfort in knowing that the nation and many parts of the world are experiencing these...

Whoever said “good things come to those who wait” wasn’t referring to our recent Instant Win Beanie Giveaway. Here at ShortStack headquarters, the crew had a box full of beanies and a list of marketing goals. It was the perfect opportunity to make good use of our Instant Win feature - a feature ShortStack users have...

Whether your client base represents a vast smorgasbord of industries or your services better serve a market niche, it's imperative that you’re able to deliver on whatever requests come your way. Thousands of agencies have trusted ShortStack to be their go-to for contests, giveaways, hashtag campaigns, quizzes, landing pages, and pretty much whatever other interactive digital content...