Author: Jessica Miller

Why is “spring cleaning” a thing? If you asked marketers or retailers that question, they may say, “Well, because spring is a slow season for sales so there’s not much else to do.” To that I say, “Oh, contraire!” Springtime is a great time to launch a marketing campaign for a few reasons: There’s less competition for...

Do you segment your lists to get the most out of your email marketing efforts?  Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared to...

These days you can't visit a business blog without reading about the benefits of YouTube marketing. There's a virtual flood of moving images overtaking our screens. [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] In 2020, nearly 80 percent of all web traffic will be driven by video, it's...

Letting someone know they’ve won your contest or giveaway can be the most fun part of the whole "contest" experience. After all, you get to deliver exciting news! But if you haven’t planned ahead, wrapping up a contest and picking a winner can also be kind of stressful. When answering support requests for ShortStack, every once in...

Are you looking for ways to connect with more customers this holiday season? Of course you are! And I’ve got an idea that’ll help you meet your goals: a Christmas contest or giveaway. Running a Christmas or holiday-themed giveaway is a smart move for any marketer, especially since the competition for views, clicks, and (ultimately) shoppers is...

[vc_separator type='transparent' position='center' color='' thickness='' up='' down=''] We surveyed nearly 9000 marketers about their Black Friday and Cyber Monday marketing strategy. What we learned can help you, too. At ShortStack, we're always analyzing our users' campaigns to see what makes some more successful than others so we can share what we learn. Some of what we see is...

Forget squeezing in one last day at the beach or a leaf-peeping trek, the holidays are nearly upon us. For many companies, the holiday season is more than a time to ramp up marketing efforts - it’s also a time to give a little something back to their communities. Does your company fit holiday giving into...

Around the ShortStack office, the madness that ensues during March has nothing to do with college basketball. Instead, we use the term “March madness” to describe the mind-blowing speed at which our developers are churning out platform upgrades! Since you’re probably busy keeping an eye on your actual basketball picks this week, we won’t list out every single...

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