Author: Jessica Miller

Whoever said “good things come to those who wait” wasn’t referring to our recent Instant Win Beanie Giveaway. Here at ShortStack headquarters, the crew had a box full of beanies and a list of marketing goals. It was the perfect opportunity to make good use of our Instant Win feature - a feature ShortStack users have...

We can all agree that email marketing is still one of the most powerful ways to connect with your audience. But if your idea of email marketing is sending one homogeneous message to a single list of subscribers, I have some exciting news to share: there’s a lot you can do to step up your email...

Whether your client base represents a vast smorgasbord of industries or your services better serve a market niche, it's imperative that you’re able to deliver on whatever requests come your way. Thousands of agencies have trusted ShortStack to be their go-to for contests, giveaways, hashtag campaigns, quizzes, landing pages, and pretty much whatever other interactive digital content...

Remember when your parents and teachers told you “you can be anything you wanna be”? In a way, that’s especially true today. In this information age, we can learn just about anything - it just takes some time to digest a few “how to” articles and YouTube videos. This isn’t to say you can learn to...

In the old days, growing a following on Facebook was simple - you’d set up a giveaway on your Facebook Page, tell your audience to “Like this Page to enter” and watch your like tally soar. This practice was called Like-gating, and when Facebook outlawed it in 2014, torch and pitchfork-wielding mobs nearly took to the...

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...

Has this ever happened to you? I saw an ad in my Facebook feed for a software app that could help me make neat little video animations. I clicked on it to learn more. I was directed to a website with a suite of software apps, but none were specific to the one I saw in the...

The holidays can feel like you’re in one of those tubes you might see in a casino or on a game show, where money is being blown all around and you have to grab as much as you can. Without planning and a good marketing strategy, you may still see a bump in revenue, but it...

Instagram - it’s synonymous with young people and their 21st century terms like “influencer,” “brand,” “lifestyle” and things you may be struggling to fit into your marketing approach. If you’re reading this post, you’ve most likely decided it’s important to be a part of the platform that sees 1 Billion active users every month. Smart move! But...

Fashionistas, beauty bloggers, and foodie adventurers stand aside - mother nature is an Instagram force to be reckoned with. Search the hashtag #nature and you’ll see more than 4.3 million posts proving my point. In other words, if your business is outdoor-related, Instagram is your place to shine. But with so much competition, how do you get...