As a business owner, one thing is for certain – you’re a master of your craft, an expert in your field, and a thought leader in your industry. So, developing the next big product that will send your business soaring to new heights may come naturally. But for many, marketing that new product may not be
If you’re new to contest marketing, or just want to shake up your strategy, knowing what your entry collection options are is a great place to start. Depending on your contest’s goal, choosing your entry collection method can go a long way in helping you to achieve that goal. So, let’s jump right in and go
Comment contests are contests or giveaways you run right from a Facebook or Instagram post. You’ve certainly seen one or more the last time you scrolled through your feed. On Instagram, they usually ask participants to like the post and/or profile, tag a friend in the comments, or simply leave a comment that is relevant to
We’ve all seen those late night infomercials advertising the kitchen machine that replaces every appliance in your cabinets. What if you could boast the same about software? Imagine canceling a handful of your current software subscriptions for one that could handle more of your marketing needs. In this article, I’ll show you how a software program
If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters – I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen
Landing pages can be a crucial step in a high-converting sales funnel. But for retailers, small business owners, and some marketers, you may think hiring an expensive web designer is the only way to get professional results. Much like so many other mediums of content creation, there are tools to help you build and publish landing
If seeing the word “June” on your calendar elicits shock and disbelief, you and I are in the same boat. With that said, we have to face facts that summer is right around the corner – a busy and profitable time of year for many businesses. As with any seasonal rush, it’s best to have a
I was at the register, internally celebrating my decision to treat myself to some new shoes, when the clerk asked, “Can I get your email?” The question came out of nowhere with no explanation as to why she wanted it. My gut reaction was to snap back with, “No freakin’ way!” Though I did say no,
In any type of contest, with prizes ranging from a $50 gift card to a brand new SUV, there is one universal truth: participants should feel excited at the prospect of winning. But when contest fraud is suspected, that excitement can quickly turn into feelings of resentment and frustration. Whether your contest’s goal is to help
Whether your podcast is just getting started, or you haven’t quite hit the big-time (yet!), there are plenty of ways to put your podcast in front of new listeners without paying for ads or pounding the pavement for sponsorships. In fact, it may just take a bit of time and creativity to get some fresh listeners
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