We’ve all been there – searching endlessly online for that new vacuum, surround sound system, or exercise tracker. When making a considerable investment (or
I complimented my daughter’s teacher on a pair of pants she was wearing. She, of course, said “thanks,” but then went on to do
White Out, Kleenex, Saran Wrap, Tupperware, Google. What do all of these brands have in common? They’ve achieved such a high level of top-of-mind
A few days ago, I noticed a stark contrast between my front lawn and the other lawns on my block. Despite the fact that
An entry form, whether it be tied to an online shopping cart, a giveaway, or a request for more info, can be a powerful
In my 10+ years working for an online contest and giveaway software platform, I’ve seen some things. Cheating, in the way of bots, voting
While scrolling Instagram, strolling the mall, or even twisting the cap off a coke, “Enter to Win” is a phrase that echoes from every
If you find that your entry form has generated significant online traffic but the conversion rate remains low, it’s likely due to form abandonment.
As marketers, we’re busy. And the better we are at helping our organizations grow, the longer our list of marketing SaaS subscriptions becomes. But
Data is the cornerstone of any effective business strategy. It allows you to understand your audience by revealing who is part of it and
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