Author: Jessica Miller

August 13, 2019

Posted at 07:57h in Best Practices

Whether you’re a small business owner or a professional marketer building content for clients, the word “template” can be music to your ears. We’re all busy, and when time is money, anything to save us time can really help us boost that bottom line. As you may know, contests and giveaways are awesome tools for boosting engagement,...

August 6, 2019

Posted at 10:25h in Best Practices

You’re a marketing superhero (normally), but we all have those weeks where time just seems to slip through our fingers. When your to-do list is a mile long, clients are blowing up your phone, and your boss seems to be edgier than normal, we have a fix. This 24 hour solution that will help you collect...

July 23, 2019

Posted at 07:44h in Best Practices, Campaign Ideas, Instagram

Remember shopping for school pants? You’d come out of the dressing room and your mom would give a little tug on your waist to check for snugness? It wasn’t that long ago that being in a retail business meant setting up shop, and putting actual products (not digital images of products) on display for shoppers to...

July 2, 2019

Posted at 07:19h in Best Practices

“How do I run a contest on Instagram?” It’s a question my colleagues and I hear all day, everyday. And, although it sounds like a harmless enough question, it’s impossible to answer without knowing a little bit more about a business’s end-goal. For example, my follow-up questions might include, “Are you looking to build your email list? Get...

June 20, 2019

Posted at 07:35h in Best Practices, Facebook, Instagram, Social Media

Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines....

June 11, 2019

Posted at 07:18h in Best Practices

If you’ve decided to host a contest or giveaway - great! - you’ll capitalize on a myriad of benefits including a boost in engagement and brand awareness. But some of these benefits will depend on how you execute your contest. Like many things, contests can be fairly simple to set up, but to be successful, they...

June 6, 2019

Posted at 07:30h in Best Practices

Even if you’re completely in the dark about laws regarding giveaways, these three words - no purchase necessary - are surely very familiar to you. You’ve heard them a million times, usually at the end of a booming television or radio ad, announcing your chance of winning fabulous prizes. If you’re new to running giveaways for your...

May 21, 2019

Posted at 07:36h in Best Practices, Contests, Facebook, Instagram, User-Generated Content (UGC)

If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...

May 16, 2019

Posted at 07:48h in Best Practices, Contests, Facebook, Instagram

It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built online...

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