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Whether or not you are a freelancer, staying relevant in the marketing industry requires versatility. New trends are constantly taking hold and it’s crucial to stay savvy in an ever-evolving climate. However, if you are a freelancer, expanding your offerings by learning new skills can come at a great cost. After all, time is money, and
Whether or not your company is a veteran conference or trade show attendee, you’re probably aware that getting noticed at these types of events can come with a hefty price tag. Companies are willing to go bigger and bigger, investing in booth amenities that will help them stand out. According to the marketing agency, Inkwell, it’s
For many businesses, conferences and trade shows are the bread and butter of their annual bottom line. So it comes as no surprise that the trade show industry has been on a steady trajectory, and is predicted to reach nearly 19 billion dollars by 2023. But whether you’re prepping for your first or 50th trade show
The long-anticipated talent you booked so long ago finally came, rocked the house, and exited stage left. Now that the show is over, how do you continue to stoke the flame of the night’s excitement? Post-performance, if you feel like you’re left with nothing more than some smoke-machine haze and a trash-confettied floor, you’re missing out
You’ve booked a killer lineup at your concert venue, but are the headliner and opening acts enough to pack the house? With a few online strategies, you can go the extra mile to grow your following, build hype, and ultimately fill those seats. The best part? By implementing the marketing elements outlined in this article, you
Having worked with thousands of brands over the last ten years, there’s one thing we know here at ShortStack, and that’s contests – what works, what doesn’t, and everything in between. A lot has changed over the years, but there’s one truth that hasn’t wavered – when building your contest, the more work it takes to
As a business owner, one thing is for certain – you’re a master of your craft, an expert in your field, and a thought leader in your industry. So, developing the next big product that will send your business soaring to new heights may come naturally. But for many, marketing that new product may not be
If you’re new to contest marketing, or just want to shake up your strategy, knowing what your entry collection options are is a great place to start. Depending on your contest’s goal, choosing your entry collection method can go a long way in helping you to achieve that goal. So, let’s jump right in and go
Comment contests are contests or giveaways you run right from a Facebook or Instagram post. You’ve certainly seen one or more the last time you scrolled through your feed. On Instagram, they usually ask participants to like the post and/or profile, tag a friend in the comments, or simply leave a comment that is relevant to
We’ve all seen those late night infomercials advertising the kitchen machine that replaces every appliance in your cabinets. What if you could boast the same about software? Imagine canceling a handful of your current software subscriptions for one that could handle more of your marketing needs. In this article, I’ll show you how a software program
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