Author: Jessica Miller

Email marketing isn’t what it used to be. Think of two opposite ends of a spectrum - on the one end, you have the game of Hungry Hungry Hippos in which players frantically grab at a bunch of marbles to try to collect the most. On the opposite end, think of a fine antiquities dealer, thoughtfully curating...

If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...

A social media competition is sort of like a party. Some have all the right ingredients to make people want to stick around. Others make you want to bolt. One time I went to a halloween party that was the absolute worst. The invitations failed to mention it was a potluck, so the only food/beverage offerings included...

Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...

Why is “spring cleaning” a thing? If you asked marketers or retailers that question, they may say, “Well, because spring is a slow season for sales so there’s not much else to do.” To that I say, “Oh, contraire!” Springtime is a great time to launch a marketing campaign for a few reasons: There’s less competition for...