When running a contest, giveaway, or other interactive marketing campaign, whether it’s your first or fiftieth, there are a few things you should know: There are sophisticated, cost-effective tools out there to help you build your campaign quickly and easily. You’ll want to do more than just slap a “like this post” or “tag your friend...
If you live in the US, you’re undoubtedly familiar with the big box chain, Target. And if you’re like me, you’re more than familiar with it - you’re running into one three times a week to grab cat food, deodorant, birthday candles and the like. But even for those who have never been in a Target, you’re...
Blast \blăst\: verb. blow up or break apart (something solid) with explosives. make or cause to make a loud continuous musical or other noise. send one, homogeneous email message to your entire email list and miss out on the conversion potential of an automated email marketing campaign. Ok, I made the last one up. But it’s true! There’s a...
Can I reward participants for sharing my contest or giveaway on social media? It's a question we get on the daily. And I'm sorry to report, but for the most part, social media Share buttons are useless. Data shows that less than one percent of website visitors will click a Share button from a mobile device and even...
Email marketing isn’t what it used to be. Think of two opposite ends of a spectrum - on the one end, you have the game of Hungry Hungry Hippos in which players frantically grab at a bunch of marbles to try to collect the most. On the opposite end, think of a fine antiquities dealer, thoughtfully curating...
If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...
A social media competition is sort of like a party. Some have all the right ingredients to make people want to stick around. Others make you want to bolt. One time I went to a halloween party that was the absolute worst. The invitations failed to mention it was a potluck, so the only food/beverage offerings included...
Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...
Creating a photo contest or "enter to win" giveaway is a tried and true tactic that'll help you win some new business and stir up excitement around your brand. And there are plenty of contest-building platforms you can use to build a basic giveaway or contest. But that's the problem: most of them only allow you to...
If your business is looking to whoop up some fun and excitement, running a contest or giveaway is an obvious go-to tactic. Contests and giveaways are like throwing a party - the intention is for participants to have fun and for you to impart some warm, fuzzy feelings in relation to your brand. Even for participants...
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