Author: Jessica Miller

For businesses in the music industry, musicians, events-related organizations, or anyone looking to build hype around something about to kick off, it’s important to amplify your post’s visibility with all of the tools at your disposal. Using popular hashtags can help you reach more people, and for an album release, or boost in ticket sales, choosing the...

The businessman, author and columnist Harvey McKay once said, “Time is free, but it’s priceless.” The power of how we spend each minute of the day has the potential to change our lives, even change the world. So, whether you work for or own a business, gaining control of your time will lead to higher productivity...

It’s a little crazy to think about, but any action you take online is tracked - a Google search, a link click, a scroll past a Facebook post - and every event is tallied and delivered up in neatly curated graphs and charts for businesses to oogle over. In most cases, this is great! Businesses can take...

Not all customers are created equal. On one end of the spectrum, there’s the shopper who uses a coupon from one of those daily deal sites to take advantage of a special offer, and never comes back to buy anything else. (Yeesh!) On the opposite side of the spectrum are your best customers - loyal patrons who have...

Does this list describe you? You’re a marketer. You know what hashtags are and how to use them. You don’t want to spend your days figuring out the best hashtags to use. Then keep reading. Using hashtags to help you promote your posts and draw attention to your business is a no-brainer for most marketers. And you’re most...

Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by a good...