Author: Jessica Miller

Can I reward participants for sharing my contest or giveaway on social media? It's a question we get on the daily. And I'm sorry to report, but for the most part, social media Share buttons are useless. Data shows that less than one percent of website visitors will click a Share button from a mobile device and even...

Email marketing isn’t what it used to be. Think of two opposite ends of a spectrum - on the one end, you have the game of Hungry Hungry Hippos in which players frantically grab at a bunch of marbles to try to collect the most. On the opposite end, think of a fine antiquities dealer, thoughtfully curating...

Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...

Why is “spring cleaning” a thing? If you asked marketers or retailers that question, they may say, “Well, because spring is a slow season for sales so there’s not much else to do.” To that I say, “Oh, contraire!” Springtime is a great time to launch a marketing campaign for a few reasons: There’s less competition for...