Author: Jessica Miller

Remember shopping for school pants? You’d come out of the dressing room and your mom would give a little tug on your waist to check for snugness? It wasn’t that long ago that being in a retail business meant setting up shop, and putting actual products (not digital images of products) on display for shoppers to...

“How do I run a contest on Instagram?” It’s a question my colleagues and I hear all day, everyday. And, although it sounds like a harmless enough question, it’s impossible to answer without knowing a little bit more about a business’s end-goal. For example, my follow-up questions might include, “Are you looking to build your email list? Get...

Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines....

If you’ve decided to host a contest or giveaway - great! - you’ll capitalize on a myriad of benefits including a boost in engagement and brand awareness. But some of these benefits will depend on how you execute your contest. Like many things, contests can be fairly simple to set up, but to be successful, they...

Even if you’re completely in the dark about laws regarding giveaways, these three words - no purchase necessary - are surely very familiar to you. You’ve heard them a million times, usually at the end of a booming television or radio ad, announcing your chance of winning fabulous prizes. If you’re new to running giveaways for your...

If there’s one industry the photo-forward platform of Instagram has completely turned on its head, it’s Beauty and Personal Care. There couldn’t be a more perfect environment for trend-setters, personal care evangelists and beauty divas, than a feed of photos, perfectly masqueraded in their appropriate filter. In fact 82% of women believe social media is the...

It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built online...

If a trek through Patagonia or reaching the summit of Kilimanjaro is on your bucket list, the people at OneSeed Expeditions can get you there. OneSeed Expeditions is an organization building a community of adventure seekers by offering guided expeditions and customized adventures. By partnering with the communities they travel to, they have a positive financial...