Author: Jane Vance

Love is in the air! Are you looking for the perfect way to show your customers how much you appreciate them (a way that perhaps doesn’t include sending a dozen roses!)? [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Why not show them some love by giving them a...

As a marketer, you know how important it is to plan ahead. Whether you’re a small business owner promoting your products or services, an account manager or marketing expert creating digital marketing campaigns at an advertising agency, or anyone else trying to promote a brand online, you know that the more prepared you are, the more...

Advent Calendars, Countdown to Christmas Calendars, Multi-Day Giveaway Calendars -- whatever you call them, they are a much-loved marketing tool during the holidays. Customers enjoy them because they offer many chances to win and each day is a surprise; marketers love them because they encourage people to return to the campaign day after day, facilitating customer...

There’s a lot going on during the holiday season. How can you make sure people aren’t missing out on YOUR special event? Try using a ShortStack campaign for your holiday event marketing. Campaigns allow you to get the word out about your event, collect information about customers and promote other aspects of your business (products, services,...

We know the holidays are hectic, especially for marketers and business owners. Heck, every day is hectic, but when you throw in extended shopping hours, shipping deadlines, holiday promotions, school plays, holiday parties, etc., it’s amazing if we find any time to sleep, let alone stay in touch with customers. That’s why we created our Marketing Automation...

Which Instagram marketing efforts in 2017 actually improved your engagement and conversions? Here’s how to find out. You’ve been working hard on your Instagram game, but all of this competition means your Instagram marketing efforts for the holiday season need to be on point -- you need to create the most alluring posts, use attention-grabbing hashtags and...