Author: Jane Vance

There’s a lot going on during the holiday season. How can you make sure people aren’t missing out on YOUR special event? Try using a ShortStack campaign for your holiday event marketing. Campaigns allow you to get the word out about your event, collect information about customers and promote other aspects of your business (products, services,...

We know the holidays are hectic, especially for marketers and business owners. Heck, every day is hectic, but when you throw in extended shopping hours, shipping deadlines, holiday promotions, school plays, holiday parties, etc., it’s amazing if we find any time to sleep, let alone stay in touch with customers. That’s why we created our Marketing Automation...

Which Instagram marketing efforts in 2017 actually improved your engagement and conversions? Here’s how to find out. You’ve been working hard on your Instagram game, but all of this competition means your Instagram marketing efforts for the holiday season need to be on point -- you need to create the most alluring posts, use attention-grabbing hashtags and...

[vc_separator type='transparent' position='center' color='' thickness='' up='' down=''] More than 150 million Americans are expected to shop on Black Friday 2017. You know what that means? Black Friday marketing campaigns are essential on the busiest shopping day of the year! If you’re searching for ways to make your Black Friday promotions and advertising stand out, and want to get...

Did Halloween sneak up on you? It's true: Halloween is just a week away. And you know what that means: It's the time of year when Black Friday, Cyber Monday, Thanksgiving and Christmas marketing really kicks into high gear. Sorry -- I don't mean to scare you --  so that's why I'm sharing two really easy to execute...

Are you someone who often waits until the last minute to do, well, everything? As a recovering procrastinator, I’ve been working hard over the last few years to plan ahead. Little things, like arriving at the airport early and packing my lunches the night before, have reduced my stress levels. [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no'...

It’s Friday the 13th, but don't let that scare you away from designing a Halloween contest! There's still plenty of time to design and publish a last-minute Halloween giveaway or contest that will totally bewitch your fans and followers. Halloween is all about fun! With all of the creativity that goes into building haunted houses, choosing costumes...