Author: Will Blunt

Selling products on Instagram is a constantly changing process. At one point in time, you couldn’t even include clickable links in posts… Now, your profile can act as an eCommerce marketplace with shoppable images, story calls-to-action, and optimized bio links. So, how do you sell products on Instagram? What are the best tactics? Let’s take a look at five ways...

The stats are compelling… For brands, Instagram is the place to be. Of the 1 billion+ users, 90% of them follow a business account and 60% say they find new products on Instagram feeds. But how are the best brands capitalizing on this thriving social network? What helps them stand out? Today, I’ll take a deep dive into the world...

Customer loyalty… Everyone’s talking about it, but what does it really mean? When I think of customer loyalty, it’s more than just a few punches in a coffee card to get a freebie. It’s more than a positive review, a repeat purchase, or a happy unboxing. Yes, all of these things could be signs of a loyal customer, but why...

Do you run social media contests to build awareness, generate leads, or engage with your audience? If so you’re not alone. Contests and giveaways have a long-standing record of success for big brands. For example, Valvoline collected over 38,000 leads with its “Dream Garage Giveaway,” and SunRype gathered over 97,000 entries with its “Home Gym Giveaway.” These are big lead...

Video marketing is all the rage at the moment… In fact, 85% of consumers want to see more video content from brands. Whether it’s innovative new live video platforms or trending social networks like TikTok, video is the star of the moment. What was once a form of content that required a significant financial investment, heavy equipment, lots of...

If you’re going to invest in a big prize for your next contest, you need to double down on campaign promotion, too. When I say ‘big’ I’m not just talking about a bundle of your best-selling products or a free spa day. Big contest prizes are so extravagant that most people couldn’t even imagine themselves winning one. These...

Over $5 billion is raised from workplace giving initiatives each year and this number is on the rise. Brands are increasingly looking for ways to show appreciation and give back to the communities they operate in. Charitable drives are not only beneficial to the community but they also generate significant goodwill and loyalty for businesses. As the world is...

Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...

The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...

If you've ever wasted an afternoon procrastinating on Facebook, you have probably stopped your scrolling at least once or twice to take a quiz. Those seemingly silly quizzes are actually a powerful marketing tool - and the perfect way to turn social media followers into loyal customers. Strategic integration of marketing quizzes with the rest of your digital...