Author: Will Blunt

More followers, more traffic, more engagement, more, more, more… What does all of this actually mean for your business? Many brands fall into the trap of chasing the metrics. They obsess over vanity numbers that distract us from what really matters. Of course, what really matters will differ from brand to brand. But when you’re constructing a marketing plan...

Are you using lead generation tactics such as contests and giveaways to collect email addresses? Studies show that 85% of people that interact on the internet use email as a method of communication. Collecting email addresses enables you to extend the conversation with a website visitor beyond the first interaction. Helping you turn prospects into leads and leads...

The events happening around the world at the moment are unprecedented… Things that once appeared to be a far-fetched Hollywood storyline are now the reality of day-to-day living for many individuals. Our governments have some extremely hard choices to make about societal health and economic prosperity. For many businesses, the decision to lock down the activity of non-essential services...

Imagine if the prize you gave away in a contest created more brand awareness than the contest itself? It may sound crazy, but that is the power of an experience as a giveaway prize. Instead of rewarding a contest winner with a physical product, we’re seeing a trend developing which is all about the Instagrammable experience. And it...

Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...

What happens if you launch a contest and no one signs up? Contest radio silence is a real and concerning problem… With so much content noise streaming past the eyes of your prospects, being ignored or overlooked is alarmingly common. No matter how fabulous your prize is, how beautifully designed your landing page is, and how optimized your follow-up...

With over one billion Instagram accounts active every month and 90% of those accounts following at least one business, Instagram is an essential part of your marketing playbook. Running Instagram contests is an effective way of achieving a range of sought-after outcomes for your business. Whether you’re looking to increase brand awareness, connect with influencers and partners,...

The series of emails you schedule to follow-up with entrants of a contest is critical to a campaign’s return on investment. Either you build trust, credibility, and buying propensity…  or your new leads unsubscribe, never to be seen again. The thing is, email marketing is still one of the most personalized ways of communicating with new prospects. And...

Immediate gratification… That’s what many of your customers are looking for. They want rewards, discounts, and prizes now, not in a month, week, or day. This is the power of instant win giveaways. Instant win giveaways reward selected participants with an immediate reward upon entry. Most commonly, these instant rewards are unique codes for discounts, special deals, or hidden...