Author: Will Blunt

With all the buzz about decreasing organic reach on social media and changing algorithms, contests are one of the few tactics that have withstood the constant change. There is something about a contest which sparks curiosity and drives action from people. And while the delivery of contests may have changed with new technology and platforms for consumer...

The eCommerce landscape is more competitive than ever. Every year, new ways to sell products online become available. From dropshipping, to Etsy, and the Facebook marketplace, starting an online business doesn’t require the capital outlay it once did. Anyone can start an online business and they can do so quickly without a huge budget. Given the increase in...

The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...

Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...

Leads are the lifeblood of any business… The label “lead” creates a bridge between when someone doesn’t know who you are and when they are on a path to becoming a customer. If you have a well-oiled process for taking them on that journey, then the growth of your business is directly correlated with the number of leads...

Personality, engagement, interactivity, and customization… These are just a few of the many exciting ways to describe Instagram Stories. Debuting in August 2016 as a way for Facebook to compete with Snapchat, Instagram Stories is now a key part of the social media arsenal for avid users, influencers, and brands alike. In fact, every day over 400 million Insta-users...

Are we too obsessed with vanity metrics? Likes, comments, and followers on social media make for ego-stroking viewing, but do they do anything for the progression of your business? You get it, I’m about to tell you how important email marketing is when compared with social media. You’ve heard it a million times now. But yet, brands still...

Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...