Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital, a publishing business that launches, manages, and grows brands with content marketing.
Are you looking to create contests, giveaways, or interactive landing pages at speed?If so, the ShortStack template library will be your best friend.With over a decade of experience, data from thousands of campaigns, and an almost endless list of split tests, the ShortStack team has learned a thing or two about optimizing landing pages.Those learnings have materialized in the large array of templates available to ShortStack customers.Simply choose a template for the type of campaign you’d like to run, then customize it with the intuitive ShortStack drag and drop page builder to complement your brand.Looking for inspiration? Here are the 9 best-performing templates from ShortStack’s S2 library.Note: S2 is ShortStack’s recent server upgrade that came with a bunch of new features and functionality. Find out more here.
#1. Instant Win Giveaway
ShortStack's Instant-Win Giveaway TemplateView and Create Your OwnInstant win giveaways are a fan favorite because they give participants immediate gratification and gamify the experience.With ShortStack’s Instant Win template, you can award prizes or distribute coupons immediately after someone enters their contact details.One thing I love about this template is it encourages user engagement. Non-winners can try their luck again while winners are incentivized to share the landing page with friends and family because, well, everyone has a chance to win.Instant win giveaways where you award winners with coupons are especially good for eCommerce stores because you can attribute sales directly to the campaign.See how Precious Moments collected over 22,000 leads with this template here.
#2. Photo Contest
ShortStack's Photo Contest Template[button size='medium' style='white' text='View and Create Your Own' icon='' icon_color='' link='http://m.shortstack.page/nvTc5R' target='_blank' color='' hover_color='' border_color='' hover_border_color='' background_color='' hover_background_color='' font_style='' font_weight='' text_align='' margin='0 0 10px']Photo contests are one of the most popular social media contest formats available. They’re quick to set up, easy for participants to understand, and provide valuable user-generated content for the brand running them.ShortStack’s Photo Contest template comes with a variety of important features to help optimize your campaigns, such as:
- Customizable forms to collect user data
- User voting to help determine the winner
- Social media sharing buttons to encourage word-of-mouth
- Multi-image uploads for before and after or visual storytelling contests
- Easy moderation of submissions to control what’s shown on the landing page
Discover how a small-town radio station got 24 million views on a Mother’s Day photo contest here.
#3. Customer Choice Giveaways
ShortStack's Wishlist Giveaway TemplateView and Create Your OwnOn the surface, contests and giveaways are a fun and interactive way for participants to win a prize. But for brands, they are much more than that. These campaigns are perfect for collecting valuable customer data and informing future marketing decisions.For example, the Pick Your Prize and Win Your Wishlist templates help you quickly discover which products and services your customers are most interested in. Saving you from a whole lot of guesswork and wasted money!Not only do these contests help with your product development strategy, but they also provide the data you need to deliver personalized product recommendations to entrants. This level of personalization is a game-changer when it comes to sales conversions.
ShortStack's Knowledge Quiz TemplateView and Create Your OwnQuizzes are an effective way to learn more about your customers and collect leads without running a contest.The interactive nature of personality and knowledge quizzes captures people’s attention and intrigue. They want to discover the quiz results and are willing to enter their contact details to do so.These quizzes not only provide entertainment for your customers but can also help educate them about your products and services, too.ShortStack’s Personality Quiz and Knowledge Quiz templates make it easy to create an interactive quiz experience in minutes.
#5. Guess The Score Giveaway
ShortStack's Guess The Score Giveaway TemplateView and Create Your OwnInteractive marketing is all the rage at the moment, and for good reason. It captures and holds your audience’s attention for longer than any other form of marketing. That’s why adding an element of interactivity to your contests and giveaways can be a powerful tactic.The ShortStack Guess The Score Giveaway template does precisely that. It’s really simple; participants need to guess the score of a sporting fixture for the chance to win. It’s fun, engaging, and you collect lead data in the process.Not into sports? No worries. You can use this template to compare two distinct outcomes in any industry. For example, the presidential election is one idea, or you could pit two salespeople against each other for an internal giveaway. You’re only limited by your creativity!
#6. Video Contest
ShortStack's Video Upload Contest TemplateView and Create Your OwnDid you know that 85% of consumers want to see more video content from brands?It’s not surprising given the rising interest in TikTok, Facebook Live, and other video sharing platforms.Video contests are an incredibly personal way to connect with your customers and inspire their creativity. The effort it takes to create a video often reduces the number of entrants but significantly increases your campaign's memorability.You can collect video contest entries with a unique campaign hashtag on social media or have participants upload a video directly to your landing page to collect user-generated content.Check out ShortStack’s Video Upload Contest template to get started.
#7. Hashtag Contest
ShortStack's Hashtag Contest TemplateView and Create Your OwnEntering a hashtag contest is easy for users, and it collates a feed of brand recognition in no time. Rather than filling out a long form, participants simply share an entry using a hashtag on social media.Here’s a video summarizing the benefits of hashtag contests:
The best way to run a hashtag contest is to create a gallery or feed on your website that shows a selection of the entries. ShortStack’s Hashtag Contest Gallery template makes this simple to set up.
#8. Giveaway Calendar
ShortStack's Giveaway Calendar TemplateView and Create Your OwnThe Giveaway Calendar template is one of my personal favorites. It combines interactivity, gamification, and instant gratification to engage with your customers.The Giveaway Calendar is a subtle variation on an instant win contest where users are encouraged to return to your landing page day after day for the chance to win a prize. It’s perfect for a multi-day giveaway that builds suspense and keeps your brand top-of-mind during heavy spending periods.Like this template? You may also like the Scratch & Win Giveaway Template.
#9. Refer-a-Friend Giveaway
ShortStack's Refer-a-Friend Giveaway TemplateView and Create Your OwnA lot of time and money goes into promoting a contest or giveaway. Imagine if your entrants helped promote it for you?Refer-a-friend giveaways increase visibility by incentivizing participants to share the landing page with friends and family. Essentially, the more someone shares, the greater chance they have of winning.ShortStack’s Refer-a-Friend Giveaway template makes this kind of contest a breeze to set up. And for entrants, it’s as easy as entering, sharing, and winning!
Being able to replicate a winning formula time and time again is a key part of effective marketing.Landing page templates enable you to launch and run high-performing campaigns without the guesswork. It’s one less headache you need to deal with.The nine examples above, taken from ShortStack’s template library, are a great starting point for your next campaign.Customize as you wish, and good luck!
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